How to Run A Coordinated Industry Campaign

Mark Mulligan | January 26, 2007, 03:12 AM

Lesson #27: coordinate press releases on successive days to ensure prolonged media exposure.

Now the Dutch consumer protection agancy has joined the fray, demanding that Apple open up its ‘illegal’ rights management. ‘Inspired’ by the Norwegians the Dutch Consumentenbond group has given Apple until the end of September to make ammends.

Apple finds itself afloat an increasingly tidal wave of European discontent.