DRM is So 2007<< Universal Appeal? | Main | Time for ISPs and Content Owners to Get on the Same Page >> Mark Mulligan | February 22, 2008, 10:59 AM Having just attended a certain music awards show I had the refreshingly high tech experience of a using a sponsor’s pre-stored value swipe card to redeem a USB format album of music for the show. Though I intially had a few odd experiences when trying to open it (including being sent to a US Yahoo Music app) the music was actually pretty easy to get to. But most interestingly it was all in MP3 format. A welcome breath of fresh air. |
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