Who owns your online identity?<< Jon Stewart on the role of the Web in magazine journalism | Main | Apple's new iPod is not about video >> Barry Parr | October 06, 2005, 02:32 PM These days, your name's top Google results are an important part of your identity. I just discovered that stories from a community news site that I operate are the number one or two result when you Google nearly every elected official in the community, as well as the editor and publisher of the local newspaper. How did I beat out the local paper of record? I focused on making my site friendly to search engines. The local paper, by comparison, has stuck its archives in a database that is apparently impenetrable to spiders. |
 Subscribe for free JupiterResearch email updates:
|