USA Today's consumer-created success

Barry Parr | April 25, 2007, 12:52 PM

USA Today's redesign, which emphasized its new consumer-created content features, was widely reviled by its users.

But the new features have been a spectacular success with users. In one month, USA Today's pages per visit have doubled after a year of resolute flatness, according to Compete.com. Meanwhile, Neilsen//NetRatings says that site registrations are up 380%. Topix saw similar -- but less spectacular -- results with its bulletin boards. More on Topix in my upcoming report on Consumer Created Content.

It's clear that now is the time to begin planning for adding comments to your site if you haven't done so already. Now is a good time for clients to call us to talk about consumer created content for media sites.