AOL's slip up and behavioral targeting<< The benefits of a small(ish) viral campaign | Main | Social marketers: Junior high lessons >> Emily Riley | August 09, 2006, 06:26 PM AOL may have opened the door for some serious scrutiny of behavioral targeting practices by unfortunately making their search data public. For behavioral targeting, this opens the door further to scrutiny of privacy vs. accuracy. Personally, I'd rather get an ad for something I'm actually interested in. But obviously not if it also means that I'm vulnerable in any way. Still, something about "throwing away" all of that data so it doesn't get into the wrong hands just seems like a missed opportunity. |
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