Were you Katie Couric's target audience? That Depends...<< Social Marketing is Here | Main | Who determines CPM online >> Emily Riley | September 08, 2006, 02:53 PM As everyone and their mother knows, this week, Katie Couric had her debut on the CBS evening news. For you pc-video fans out there,and if you are, you're probably young, it was also available online. What my colleague, Joe Laszlo pointed out was that the commercials were the same for both broadcasts. Namely, denture cream and the like. Katie ("& Co.")'s also got a blog, although the logo for it is a fountain pen, not exactly the wave of the future. Sixty may be the new 40, but jumping from 60 to 25 in one night isn't so easy. |
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