YouTube Killer Update<< YouTube is Dead, Long Live NewCo | Main | Baby boomers - worth the effort >> Emily Riley | April 02, 2007, 03:52 PM It looks like Advertising.com will be running the ad serving for the NewCo website. This might be the best possible choice. First, new-ishly acquired Lightningcast will be able to handle massive video ad serving already. Second, the sales team at Advertising.com is used to playing nice with publishers who already have an internal team in place. It does give AOL a pretty prominent role in the deal, and will actually give them a reason to drive traffic towards the new site, rather than keep it all on AOL.com. |
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