Marketing for Global Warming - a twist

Emily Riley | October 08, 2007, 05:03 PM

Well it’s another lovely 80 degree day in New York. That would be great if it were, say, August, but it’s October (let's just go with the assumption that this is being caused by global warming for the sake of this post.) As a result of the warming frenzy, a lot of marketers have been careful to show how earth friendly they are. But global warming is causing another issue with marketing. The marketing coming out for the changing seasons obviously hasn’t been updated for the heat wave. I was in a gas station last week where the temp was in the mid 90’s but the loudspeaker invited people fueling up to “Warm up with a coffee drink or hot chocolate.” Weather.com is already promoting their “ski forecasts” for the east coast. I know they can do geo-targeting, and us New Yorkers are still looking for beach updates. I hope that marketers catch up soon, because they just serve to remind me what I'm missing about Fall.

Anyway, in the spirit of such earth-oriented talk, here is a link to sign up to stop receiving another kind of bad marketing - junk mail – a VERY SIMPLE way to start feeling better about yourself and your “carbon footprint.” http://www.ecocycle.org/junkmail/index.cfm