Posts by Emily Riley from August 22, 2008

Emily Riley | August 22, 2008, 01:58 PM

I was recently briefed by Facebook where they showed me a sneak peak at their new Engagement Ad platform. My colleague Jeremiah Owyang wrote it up here.

I was also briefed this week by Omar Tawakol, the CEO of the new behavioral targeting startup, BlueKai. The company takes an innovative approach on behavioral targeting not unlike a behavior exchange. The company is partnering with a rich list of retail and research sites, who sell their data, which is then bid on across a network of advertisers and sites (even some networks) to provide a true market value for each behavior. Of course, for behavioral targeting to really work, scale is key, which is what they are working on now.