Importance of Quality Online Video Playback<< What Motivates Royalty Free Stock Video Footage Buyers? | Main | Photographers/Artists Need to Eat Too! >> Peter Sargent | April 12, 2007, 05:47 PM You might recall in my last blog discussing the mindset of potential buyers of stock video footage . There I mentioned that video content (including that which is viewed online) will become increasingly standards-based in its delivery so as to ensure a minimum level of quality in the video playback. As part of Jupiter’s Custom research services, I have been working on a report that outlines not only online consumers' preferred formats for video (which has been well documented by my colleagues), but also the potential sources of frustration online consumers face when viewing online video. We conducted a survey of more than 2,000 online consumers and asked them about their deterrents to watching more online video, and the most common sources of frustration once they are confronted with sub-par online video quality. The results of this project will be a published report released by our client. So stay tuned for that report, and more detailed findings from the survey… |
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