Jupiter is Global in its Strategic Research & Consulting<< Photographers/Artists Need to Eat Too! | Main | For Online Consumers of Video As Well As Stock Footage Buyers, It's All About Search >> Peter Sargent | May 01, 2007, 02:20 PM As I continue to lead custom research all over the world, I thought it might be worthwhile to let you all know about a major project that Jupiter's Custom Research group is embarking upon. Jupiter was recently selected by a global consumer product goods company (can't offer more detail than that, sorry) to provide quarterly white papers, primers (i.e. tutorials in executive style presentations), and country specific data with regards to what emerging technologies, platforms, or channels are consumers embracing (ie: mobile/wireless, consumer created content, etc.), what kinds of activities are consumers adopting and why, examples of success & failure, and what are our client's competitors doing in these arenas. What's most interesting for me personally, is that Jupiter will be compiling research and strategic analyses across all of the following countries: United States It should be a great project that really emphasizes our abilities to identify technology trends in emerging markets. Stay tuned for interesting tidbits from this one! |
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