What and Where of Search

Sapna Satagopan | August 08, 2007, 02:37 PM

Slate recently published an article that explores the Google ‘suggest’ feature on the toolbar. Basically, it lists search terms by popularity on the drop-down list, while the site itself shows how many results appear for the searches. [The Googleplex reception area has the infamous monitor of recently conducted searches all over the world]. Yahoo publishes its top lists frequently, especially for the 'entertainment' category. And yes, Britney Spears is still on top ten.

I frequently use Google trends as well, just to be able to understand the International use of search, especially for global brands. Check the map for iPhone, Wii and Harry Potter. I find this particularly interesting, not only because I come from India and would love to know what people there seem to be looking for, but to understand the scope for International search marketing. We will be publishing a report on it soon, if you know of any interesting international search campaigns, mail me at ssatagopan at jupiterresearch dot com.