Yahoo! Local Search - A Great Upgrade<< What and Where of Search | Main | Talking Multimedia at SES >> Sapna Satagopan | August 15, 2007, 10:38 PM Yahoo rolled out a solid upgrade to its local search interface today. See here for the press release. Even as my maps and directions came from Google, I have remained a loyal user for other Yahoo services that are strongly local in nature – e.g., movie listings and local businesses. Local experience has remained pretty scattered for a while now, more so if you throw in Yelp and CitySearch or MSN City Guides for different use-cases. I especially liked Yahoo’s 360 degrees attempt earlier, with user reviews and feedback on local businesses and that has been pushed to the forefront now. The interface looks clean [and thankfully is not slow to load], and the ‘City guide’ tab puts a lot of these elements together well. I plan to use Yahoo! Local for the rest of this month, will post my feedback soon.[See here for our Local Search Forecast]
Meanwhile, Grayboxx, still in stealth mode, is shooting for the other side of the local search experience, removing the ‘reviews’ component that made sites like Yelp so popular. Will keep an eye out for these guys when they come out of beta. |
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