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Emily Riley | November 19, 2008, 03:37 PM
Math update
So a Platform-A employee pointed out that 1 billion impressions over two days is actually (duh) 500m per day, so the share of voice would actually be almost 17 percent. Thanks!...( more )

David Card | November 19, 2008, 01:02 PM
More on Saving Yahoo
This is about the best quick coverage I've seen, courtesy of paidContent. My first take is over at the Forrester blog....( more )

Julie Ask | November 19, 2008, 12:10 PM
Mobile Data Revolution Brought to you by Apple
Admob just published their October metrics report. First, I should say - congratulations to Admob. They are at nearly SIX BILLION (5.8 billion to be exact) ad requests per month. That's a huge number compared to where they were a year ago. And, they don't represent the entire market. There's...( more )

Diane Clarkson | November 18, 2008, 01:08 PM
Cheap + travel. Search.
In a report we published last month called “Traveler Behavior in a Slowing Economy”, we discussed how the current economic environment is forcing travelers to reduce their travel frequency and spending. We found that 33% of people who took a leisure trip in the summer say they will be more...( more )

John Lovett | November 18, 2008, 10:42 AM
Web Analytics Afloat, Despite the Falling Economic Tide
Read the papers, check the blogosphere or talk to your peers; the economy is great fodder for discussion these days. There’s a fabulous thread at Web Analytics Demystified that rebukes the notion that Web Analytics technology is recession proof. Most commenter’s agree and there is compelling evidence to indicate that...( more )

Pfreemanevans | November 17, 2008, 08:08 PM
Buy Now Pay Later Promos
This weekend, Saks Fifth Avenue ran a full page ad in the NYTimes promoting "The Gift of Time. Enjoy no interest and no payments for 12 months on item purchases of $2,000 or more." I'm not surprised. This is a...( more )

Mark Mulligan | November 17, 2008, 04:23 PM
Why Music Can’t Just Be Free: continuing on the debate
My ‘Why Music Can’t Just Be Free’ post has stirred up a hornets nest of debate and comment. As Juupiter’s weblogs don’t enable comments I’ve decided to continue the debate on my other weblog MusicIndustryBlog. My opinions are just that, and Jupiter has always believed that good opinions are shaped...( more )

Ed Kountz | November 17, 2008, 09:21 AM
As Credit Lines Contract, Small Business Feels Pinch
As the credit crisis continues, consumers are being impacted by issuers who are taking action to reduce credit lines on their credit cards. That's the gist of a story in today's Washington Post, entitled "Less Power to Purchase," outlining how, as consumers struggle with debt, the well which has traditionally...( more )

IanFogg | November 12, 2008, 10:00 AM
VirginMedia's Hangover from the Last Downturn
Yesterday VirginMedia announced it would cut 2200 jobs, 15% of its workforce, to take effect around the end of 2009. On the radio, I heard this reported as being a result of the current downturn in the UK (in the third quarter the UK experienced negative growth). But VirginMedia's reasoning...( more )

David Schatsky | November 11, 2008, 10:48 AM
The Physics of Product Innovation
By all accounts, my colleague James McQuivey gave a blockbuster of a speech at the Forrester Consumer Forum two weeks ago. (Sadly, I was stuck in NYC.) The title of his talk: "Satisfy Consumers For The Next Decade (And Beyond)." He described a framework to help consumer product strategists understand...( more )

Barry Parr | November 05, 2008, 08:23 PM
Blogging done right
Like millions of Americans, I followed the presidential elections in my favorite blogs, but one source deserves special recognition. Nate Silver's FiveThirtyEight.com published a running summary and projection of the myriad of national and state polls that was astonishing for its breadth and depth, but his projections based on the...( more )

Thomas Husson | October 31, 2008, 11:48 AM
European Mobile Forecast 2008-2013, part 3
After part 1 and part 2, JupiterResearch just published the latest piece of research on long-term mobile trends in the European markets: "European Mobile Media Forecast, 2008 to 2013: Identifying Revenue Growth in a New and Challenging Ecosystem". Key Takeaways: Increasingly, consumers will not pay a premium for mobile content...( more )

Bobby Tulsiani | October 13, 2008, 11:27 PM
TV Cannibals - Will the Economic Downturn Push them to Cut Cable?
Some interesting developments online have corresponded with our newest report, TV Cannibals – Managing the Effects of Online Video. Joost launched its new browser based portal full with full length shows (including big hits like Friends), SNL declared its intent to set up a web site, and the king of...( more )

Zia Daniell Wigder | October 10, 2008, 04:53 AM
Heading out on leave
I will be heading out on maternity leave shortly, but wanted to point out that we’ll have a series of research coming out on different Web Globalization topics this fall. Stay tuned for new research on the following: - Global Online Advertising (with case studies from Europe, Asia, Latin America...( more )

Doug Williams | September 29, 2008, 10:14 PM
XOHM WiMAX Launches in Baltimore; Will a New Type of Cord-Cutter Emerge?
The focus here is on wireless Internet access, but home service is offered too. Here are the breakdowns: • Home: $25 per month for six months, $35 thereafter. Twenty-five dollars is a steal, and even $35 is pretty aggressive, particularly for a standalone service (that is, not bundled with voice...( more )

Zachary McGeary | September 23, 2008, 01:36 PM
New Report Demonstrates Evidence of Significant ROI from Well-integrated Email and Online Self-service
Today we published "Online Self-Service Case Study: Carfax Cuts Support Costs and Raises Quality Through E-mail Deflection" which outlines the tactics CarFax has leveraged to reduce TCO of email and online self-service by 49 percent. Since deploying this integrated offering in 2001, Carfax has experienced dramatic and sustainable improvements in...( more )

Nate Elliott | September 18, 2008, 07:01 PM
Online Classifieds More Popular Than Print Classifieds - Even Among Older Users
Last week we published a new report, Online Classifieds in Europe: Consumers Moving Online More Quickly Than Advertisers. The report finds that approximately one-quarter of European online users read some form of classifieds (print or online) each month, and that consumers' channel shift from print classifieds to online classifieds is...( more )

Ina Sebastian | May 07, 2008, 01:45 PM
Deal for a National WiMAX Network Announced
Sprint, Clearwire, and additional investors (Intel, Google, Comcast, Time Warner, Bright House Networks) have reached an agreement regarding a national WiMAX build out through a new company named Clearwire. My colleague Julie Ask wrote a very insightful blog on the motivations of the investors yesterday. As she implied, success of...( more )

David Daniels | December 18, 2007, 11:49 AM
Not Always for Geezers
My colleague David Card makes a good point about the merit of emusic’s unprotected MP3’s and their _gradual_ foray into the “mainstream.” Now this is the point that I evoke the Proton Pack wearing words of Harold Ramis – “whatever you do, don’t cross the beams, Ray.” Crossing my beams...( more )

Sapna Satagopan | August 27, 2007, 04:21 PM
Talking Multimedia at SES
I moderated a panel on ‘Optimizing for video search’, a topic that we wrote on last year here. What has changed since last year? Increasing advertiser interest and agency enthusiasm, for one. According to our survey, 15 percent of search marketers performed multimedia search optimization in 2006, and 36% plan...( more )

Peter Sargent | August 09, 2007, 11:10 AM
Findings from the Online Video Custom Research Report
One of the points within the report I discussed in my last blog will surely get the attention of advertisers and publishers alike. In the consumer survey, we presented respondents with a scenario in which online video content was free...( more )

Marcia Loewenstein | April 10, 2007, 12:51 PM
Accessibility and Dunkin' Donuts?
Recently, I have seen some great examples of ‘accessible technology’ and the more broad application ‘universal design’ rising in importance – a couple of examples that I will point to… · Apple’s Leopard release and ‘Universal Access’ highlighted as one...( more )

Marcia Loewenstein | May 17, 2005, 01:39 PM
Is Technology Accessible? (How Do You Increase the Font?)
My Mom just got an iMac. Most of it was up and running before I stopped by (except AOL). I wanted to show her some AAA rates on a hotel site, so while I was there she installed AOL - didn't need any help there. .....but, as soon as she...( more )