Latest Posts  

Nate Elliott | January 09, 2009, 11:26 AM
The Easiest Way to a First-Page Ranking on Google
Posted on the Forrester Interactive Marketing blog: The Easiest Way to a First-Page Ranking on Google....( more )

Thomas Husson | January 07, 2009, 11:11 AM
2009 Mobile Trends
I just posted how I view 2009. See here. Feel free to add your own comments. Curious to engage in a discussion to know your personal take....( more )

IanFogg | January 07, 2009, 02:35 AM
Forecasting Macworld & CES
Please see the Macworld CES entry on the new Forrester work blog. Or visit my personal blog, where the latest entry is about time tradeoffs. Soon, this Jupiter blog will shut down, so please subscribe to the rss feeds or bookmark the above new blogs. Thx....( more )

Mark Mulligan | January 06, 2009, 06:42 PM
Apple iTunes Music Store (Finally) Goes DRM-free: First Take
Apple announced at MacWorld today that it will drop DRM from its music store, read more at Music Industry Blog If you are press and would like comment on this story please email PRESS AT FORRESTER DOT COM Please note that this blog will cease to exist after this week....( more )

Ed Kountz | December 18, 2008, 12:19 PM
OTS Approves Cards Rules - Sweeping Changes Coming
Earlier in the year, regular readers will remember an entry regarding the Fed’s solicitation of public comments regarding proposed new rules for the credit card industry. Now, an update -- the rules were approved Thursday by the Office of Thrift Supervision, with the Fed and National Credit Union Association slated...( more )

Pfreemanevans | December 15, 2008, 08:43 PM
Retailers Take Notes from Auto-Makers Dilemma
As I was reading Thomas Friedman's editorial in the Times this weekend, his advice to auto-makers seemed like something the retail community can apply preemptively. Over the last many years auto-makers said: "We have to make the cars people want."...( more )

Emily Riley | December 11, 2008, 03:34 PM
Our Revised Forecast is Here
In the midst of some nerve-wracking news such as Yahoo layoffs and AOL's possible separation from Time Warner, Jupiter has finally put out our revised advertising forecast. While we don't believe that the web is doomed, we will certainly see less growth than we are used to, especially in a...( more )

David Card | December 04, 2008, 05:24 PM
Wildcard Prediction
I'm probably not allowed to say this, and I'm certainly not paid to do so. But here's the wildcard prediction, based on the announcement of a new Online Services chief at Microsoft, who's an ex-Yahoo engineering manager rather than a media or product guy: Microsoft spins off MSN to Yahoo,...( more )

David Schatsky | December 04, 2008, 11:40 AM
"A Magazine Means Something"
Just back from a great panel discussion featuring David Remnick of The New Yorker, Anna Wintour of Vogue and Graydon Carter of Vanity Fair. Ken Auletta, who writes for The New Yorker, moderated the discussion. A few things stood out from the discussion. One was Remnick's comment, when discussing the...( more )

Diane Clarkson | December 03, 2008, 12:07 PM
Air Canada’s Holiday Baggage Policies Show Some Consideration
Home for the holidays. It has a melodic ring to it, but the idea of lost baggage can be wincing. Air Canada has announced some customer service initiatives around baggage that are truly responsive to travelers needs. Workers in Alberta's oil region have been carrying their tools home to Newfoundland,...( more )

Julie Ask | November 19, 2008, 12:10 PM
Mobile Data Revolution Brought to you by Apple
Admob just published their October metrics report. First, I should say - congratulations to Admob. They are at nearly SIX BILLION (5.8 billion to be exact) ad requests per month. That's a huge number compared to where they were a year ago. And, they don't represent the entire market. There's...( more )

John Lovett | November 18, 2008, 10:42 AM
Web Analytics Afloat, Despite the Falling Economic Tide
Read the papers, check the blogosphere or talk to your peers; the economy is great fodder for discussion these days. There’s a fabulous thread at Web Analytics Demystified that rebukes the notion that Web Analytics technology is recession proof. Most commenter’s agree and there is compelling evidence to indicate that...( more )

Barry Parr | November 05, 2008, 08:23 PM
Blogging done right
Like millions of Americans, I followed the presidential elections in my favorite blogs, but one source deserves special recognition. Nate Silver's FiveThirtyEight.com published a running summary and projection of the myriad of national and state polls that was astonishing for its breadth and depth, but his projections based on the...( more )

Bobby Tulsiani | October 13, 2008, 11:27 PM
TV Cannibals - Will the Economic Downturn Push them to Cut Cable?
Some interesting developments online have corresponded with our newest report, TV Cannibals – Managing the Effects of Online Video. Joost launched its new browser based portal full with full length shows (including big hits like Friends), SNL declared its intent to set up a web site, and the king of...( more )

Zia Daniell Wigder | October 10, 2008, 04:53 AM
Heading out on leave
I will be heading out on maternity leave shortly, but wanted to point out that we’ll have a series of research coming out on different Web Globalization topics this fall. Stay tuned for new research on the following: - Global Online Advertising (with case studies from Europe, Asia, Latin America...( more )

Doug Williams | September 29, 2008, 10:14 PM
XOHM WiMAX Launches in Baltimore; Will a New Type of Cord-Cutter Emerge?
The focus here is on wireless Internet access, but home service is offered too. Here are the breakdowns: • Home: $25 per month for six months, $35 thereafter. Twenty-five dollars is a steal, and even $35 is pretty aggressive, particularly for a standalone service (that is, not bundled with voice...( more )

Zachary McGeary | September 23, 2008, 01:36 PM
New Report Demonstrates Evidence of Significant ROI from Well-integrated Email and Online Self-service
Today we published "Online Self-Service Case Study: Carfax Cuts Support Costs and Raises Quality Through E-mail Deflection" which outlines the tactics CarFax has leveraged to reduce TCO of email and online self-service by 49 percent. Since deploying this integrated offering in 2001, Carfax has experienced dramatic and sustainable improvements in...( more )

Ina Sebastian | May 07, 2008, 01:45 PM
Deal for a National WiMAX Network Announced
Sprint, Clearwire, and additional investors (Intel, Google, Comcast, Time Warner, Bright House Networks) have reached an agreement regarding a national WiMAX build out through a new company named Clearwire. My colleague Julie Ask wrote a very insightful blog on the motivations of the investors yesterday. As she implied, success of...( more )

David Daniels | December 18, 2007, 11:49 AM
Not Always for Geezers
My colleague David Card makes a good point about the merit of emusic’s unprotected MP3’s and their _gradual_ foray into the “mainstream.” Now this is the point that I evoke the Proton Pack wearing words of Harold Ramis – “whatever you do, don’t cross the beams, Ray.” Crossing my beams...( more )

Sapna Satagopan | August 27, 2007, 04:21 PM
Talking Multimedia at SES
I moderated a panel on ‘Optimizing for video search’, a topic that we wrote on last year here. What has changed since last year? Increasing advertiser interest and agency enthusiasm, for one. According to our survey, 15 percent of search marketers performed multimedia search optimization in 2006, and 36% plan...( more )

Peter Sargent | August 09, 2007, 11:10 AM
Findings from the Online Video Custom Research Report
One of the points within the report I discussed in my last blog will surely get the attention of advertisers and publishers alike. In the consumer survey, we presented respondents with a scenario in which online video content was free...( more )

Marcia Loewenstein | April 10, 2007, 12:51 PM
Accessibility and Dunkin' Donuts?
Recently, I have seen some great examples of ‘accessible technology’ and the more broad application ‘universal design’ rising in importance – a couple of examples that I will point to… · Apple’s Leopard release and ‘Universal Access’ highlighted as one...( more )

Marcia Loewenstein | May 17, 2005, 01:39 PM
Is Technology Accessible? (How Do You Increase the Font?)
My Mom just got an iMac. Most of it was up and running before I stopped by (except AOL). I wanted to show her some AAA rates on a hotel site, so while I was there she installed AOL - didn't need any help there. .....but, as soon as she...( more )