Google to Acquire Urchin<< JupiterResearch Tops the List of "Most Valuable Services" | Main | Pope John Paull II on the Internet >> David Schatsky | March 28, 2005, 10:44 PM Even as WebTrends spins off from NetIQ, Urchin gets sucked into Google. (Announced today; not yet on their site.) "We want to provide web site owners and marketers with the information they need to optimize their users' experience and generate a higher return-on-investment from their advertising spending," said Jonathan Rosenberg, vice president of product management, Google. "This technology will be a valuable addition to Google's suite of advertising and publishing products." We've made the case that the healthy rise in per-click pricing is driven by improvements in targeting and measurement technologies that enable marketers to intelligently maximize the return on their search investment in a competitive market. Google aims to support this phenomenon by putting measurement tools in the hands of marketers with the aim of making it easier to justify search spending. |
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