Spam Vigilantes<< Planning our 2007 Research Calendar | Main | Retail Marketing Takeaways >> David Schatsky | October 17, 2006, 11:01 AM The New York Times yesterday had an 1,100-word article by Doreen Carvajal on The Spamhaus Project, and other anti-spam organizations that some marketers accuse of vigilante justice. The story affirms that spam (from the consumer's point of view) and e-mail deliverability (from the marketer's) remain major headaches (even though we forecasta decline in the volume of spam messages per user over the next 5 years A recent report by Jupiter analyst David Daniels found that a majority of e-mail marketers either don't know what their delivery rate is or have poor delivery rates of 80% or below. It cites widespread intent by marketers to begin implementing many of the tactices Daniels has been researching and writing about for years, including adopting paid accreditation services, which two-thirds of marketers said they would do. Look for a major report from David soon. |
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