Help Us Define Consumer Segments<< Amazing Medical Discovery and How the Internet Can Help | Main | Arthur M. Schlesinger, Jr. RIP >> David Schatsky | January 26, 2007, 04:05 PM A couple of weeks ago I was visiting some of our clients on the West coast. Two different clients told me that they loved the consumer segmentation research we've done. Recent favorites of mine include: We want to support our clients in their growing use of segmentation strategies. The slowing growth of the population, rising advertising costs, and the fact that targeted advertising can be more engaging and effective make it a smart approach. So we're looking at rolling out new segmentation analysis. If you are doing this kind of work, and would like to influence what segments we explore, visit our site and take the poll on the lower right-hand side of the page. We'll tally results in a couple weeks. I'll report back on our next steps after than. |
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