Non-Creepy Targeting at Amazon<< Video Debates So Beyond the Point | Main | Social Media and Emotional Intelligence >> David Schatsky | July 27, 2007, 12:57 PM Delightful experience on Amazon.com just now. I went there to look for "A Farewell to Alms: A Brief Economic History of the World." Amazon lists 5 books also purchased by customers who bought that one. Among those 5 were two other books I have just set out to buy: The Myth of the Rational Voter and "The Bottom Billion," a book about foreign aid and development which, amazingly, is in its second printing since it first came out three months agao. My first reaction is a feeling of fellowship with those customers who have been looking at the same set of books I have. But now I wonder if Amazon has cooked the results. After all, it knows I was previously researching just those books. Either way, an example of non-creepy targeting. |
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