Cheesy Marketing Strategy<< Planning our 2008 Research Agenda | Main | My Presentation on Broadband Video at VON Israel >> David Schatsky | October 02, 2007, 09:48 AM “We’re not promising happiness; no brand can,” said the creative director on the Kraft Singles account. “What we’re promising is that for the three or four minutes you’re having a Kraft grilled cheese sandwich, you’re happy.” Stuart Elliott has the scoop in the New York Times. |
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