JupiterResearch Launches Quantify: Data On Demand<< 21st Century Pre-War | Main | Creative Destruction vs. Destructive Creativity >> David Schatsky | January 02, 2008, 10:32 AM I'm delighted to announce the launch of a new subscription service that will give Jupiter clients a productivity and competitive edge in 2008. We call it Quantify. Quantify subscribers have instant, on-demand access to Jupiter's entire library of high-quality, proprietary data, including all of our consumer and executive surveys and five-year market forecasts for dozens of markets in Europe and North America relating to emerging consumer technologies and digital media, marketing, advertising and commerce. We always generate more data than we ever have the ability to publish in our reports. And since primary data is usually just one of the pillars that our reports rest on, sometimes there is a lag between when the data is generated and when it is published in a report. With Quantify, all of our data is available to subscribers online immediately after it is quality-checked. It's fully searchable, browsable and downloadable. I know that our clients rely on Jupiter for much more than just data alone. Clients tell me they value their relationship with us for insight about important trends; advice on key tactical and strategic decisions; guidance on vendor selection and industry partnerships; analysis of best practices in advertising, marketing, media programming, site operations, customer service; and so on. But reliable, high-quality data has always been a key part of what our clients have valued in their relationship with Jupiter. Now with Quantify, they can get access to more of it, sooner, and on demand. If you're not yet a Quantify subscriber, you can still browse Quantify to see what data is available. Just click on Quantify in the left nav bar on our site or use the "search data" button at the top of the home page. (As we've just launched, not all of our data is online yet, but we're getting there.) For more information about Quantify, including how to subscribe, please contact your Jupiter client services manager or account manager If you're not already a Jupiter client, click here to request more information. And Happy New Year to everyone. |
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