Intel Pushing Mobile Internet


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David Schatsky | April 02, 2008, 02:33 PM

Product announcements and strategic pronouncements at Intel's Developer Form event in China this week (NYT coverage; CNET Coverage) speak to a research report my colleague Julie Ask recently published on our site. I would leave it to her to blog about but she's swamped at CTIA this week. So I'll just promote her recent piece on the Mobile Internet, which looks at how new-style devices will influence adoption of the mobile Internet and affect opportunities for carriers, media companies and marketers. It cites AdMob data to confirm that devices with full HTML browsers account for a massively disproportionate share of impressions and click-through rates.

Safe travels, Julie.



 
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