KFC's Ad Aims For Buzz, Not Impressions

David Schatsky | February 24, 2006, 08:54 AM

AdWeek reported that KFC is running an ad with hidden promotional offer that can only be viewed if the ad is played in slow motion, with a DVR.

A great publicity stunt for KFC and their agency, Foote Cone & Belding, though some networks won't run the ad without first removing the "subliminal message," (nice controversy!) while no more than the 12% of US TV households that have DVRs can see the trick (and probably fewer than half of those are in KFCs target demographic in any case).