Changing demographics of the US population<< Localization and the US Hispanic retail market | Main | Social networking and the Chinese market >> Zia Daniell Wigder | November 28, 2007, 12:17 PM We’re getting an increasing number of questions about the multicultural US market, which means I spend a good amount of time pouring over US Census data. While the next official census won’t be conducted until 2010, the American Community Survey is conducted every year to “fill in the gaps between each 10 year census”. Below are a few high-level takeaways on the US population (ages 5+) from the 2006 survey, released a couple of months ago: - Percentage of US population speaking a language other than English at home: 20% (figure in 2000: 18%) - Percentage of US population that is foreign born: 13% (figure in 2000: 11%) - Percentage of US population speaking Spanish at home: 12% (figure in 2000: 10%) Languages that over one million people in the US speak at home, in declining order: Spanish, Chinese, French, Tagalog, Indic languages (including Hindi and Gujarathi), German, Vietnamese and Korean. More stats from the survey available through this link. |
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