Global payments<< New survey data on global expansion | Main | When US online advertisers go international >> Zia Daniell Wigder | June 27, 2008, 10:24 AM I’ve been working with my colleague Ed Kountz on a global payments report – we’ve just finished up a webtrack that looks at the different payment online methods offered by both global and local retailers in Europe and Asia. Not surprisingly, local companies and the most forward-thinking global players tend to have the most localized payment options, while others offer just one or two options. What’s also interesting is the continuing discrepancy in preferred payment methods by country and reliance on traditional channels despite growing credit and debit card penetration and e-payment adoption. While some payment preferences such as checks are losing traction in several European countries, in others they remain a popular form of payment. Preferences for bank/credit transfers, too, continue to vary greatly by country. More on global credit card penetration and preferred online payment methods in the upcoming report. |
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