Hey, I'm Already a Customer<< Starbucks, iPod and the College Boys | Main | Tick Tock, Turn the Clock >> Two weeks ago, I got a large FedEx/UPS-size/style envelope marked "priority" in my mailbox. The "priority" mailing, sent by US Mail, came from Verizon, which invited me to sign up for Fios fiber-optic DSL service. Yesterday, UPS delivered a similar offer, packaged the same way, with the same invitation. My next-door neighbor got one, too. I'm confused about Verizon's marketing strategy, and maybe colleague Joe Laszlo (he's JupiterResearch's broadband expert) can make sense of it. I already have Fios. I'm a customer. So why is Verizon trying to sell me something I already have and spending special (or so I assume) on UPS-delivered marketing materials? My neighbor has Fios, too. |
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