Sell It Like It Is<< Tick Tock, Turn the Clock | Main | The Answer is Presence >> Business Week has a good primer on making good presentations, using Apple CEO Steve Jobs as role model. Emphasis is on simplicity, clarity and communicating user benefits. I've harped plenty about emphasizing user benefits, their importance over features and putting them in context. In that respect, the Business Week story is more than about presentation; it's also about good marketing practice. |
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