Surprise, Surprise<< The Answer is Presence | Main | Better than YouTube (Almost) >> OK, Apple has given another reason for me to jump on my overdeliver soapbox. Today, the company released Aperture 1.1 and cut the price by $200. Apple announced the pro photographer product last October and started shipping around the end of November, which works out to about five months of sales. Rather than miff those customers that bought early and paid more, Apple will offer them a $200 coupon. It's not cash back, but 200 bucks spendable at Apple's online store. Purchasers of the Academic version get a $100 coupon. The perk works to the advantage of the customer and Apple. Who can complain about bucks back--even electronic ones--following a price cut? My cell carrier recently slashed off $150 on the phone I bought two months earlier. Whining in the store got no consideration or refund on the cost difference. The e-bucks back offer is a good way to build customer loyalty and even increase it. After all, the $200 must be spent on stuff Apple sells online. Who doesn't like surprises? For early Aperture buyers, Apple has a $200 reward. The smart-as-all-hell approach relates to yesterday's post about presence and Apple. |
 Subscribe for free email updates:
|