Details Matter<< Apple Camp, But Not a Sleepover | Main | Weird Al >> I definitely agree with Leander Kahney, who in today's Wired online explains "Why I Love Apple." He discusses the "craftsman's attention to detail" and what long-term impact that can have on the customer experience. Speaking personally, my best notebook experiences--where there was a "wow" opening the box and caressing the new purchase--have been with Alienwares, Macs, ThinkPads and VAIOs. That's because Alienware, Apple, IBM (and now Lenovo) and Sony pay attention to design. The second "wow," of discovery and satisfaction because of the "craftsman's attention to detail," has come more consistently from Macs and ThinkPads. Attention to detail reinforces the customer experience over time and demonstrates the manufacturer's pride in its products. When there is no new discovery of niceties, or worse, the customer experiences what I call "usability hazards," satisfaction can decline. Bluntly: If the manufacturer doesn't care about its product, why should you? |
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