The Light Behind the Lightroom<< Lonelygirl's Lesson | Main | "A Man" >> | September 25, 2006, 10:39 AM Today, Adobe issued the fourth beta for forthcoming product Lightroom, which now also carries the Photoshop brand. Photoshop Lightroom is an excellent example of how Adobe is harnessing assets from its Macromedia acquisition. Soon after the acquisition closed, Adobe issued Lightroom Beta 1.0 from what was then still called Macromedia Labs. Three betas later--and rebranding to Adobe Labs--development of the new product continues. Macromedia had great developer relations and a fairly different group of developers than Adobe. I don't doubt the decision to release Lightroom betas through the former Macromedia Labs has benefited the product's development. I get lots of questions about the Adobe-Macromedia merger, and many of them are about product plans. But the merger is much bigger than the products. There are many other synergies that go unnoticed. Product development is often one of them. |
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