Simple deception by a ‘leading’ name<< A giant step in computer-assisted cooking | Main | Drawing the Line Between Necessary and Complimentary >> Andrea Wood | July 26, 2006, 09:39 AM I was duped when reading a news story about Sony's bookshelf audio system this morning. Skimming the headlines, I inferred that Sony was releasing a dedicated e-book playback unit. While nifty and not much of a stretch for Sony, I was a bit confused. I’d never heard of a unit for the mass market that read e-books aloud. That’s when I realized my error: Sony wasn’t using the term ‘bookshelf’ literally. The stereo simply allows access to a collection of music from a variety of sources, including Bluetooth equipped devices. I guess ‘music shelf’ doesn’t have the same ring, even while it is more accurate. |
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