The craze for photo sharing<< Despite an Increase in Online Sharing, Camera Vendors Still Offering High-End Photo Printers | Main | The Implications of Handset Naming Conventions >> Andrea Wood | September 08, 2006, 09:07 AM For some vendors it makes sense to offer an online photo sharing service. However, I question the value of every website offering a photo sharing function. The LA Times recently launched Your Scene. The service allows anyone to upload photos to a site linked to LATimes.com, and is powered by myCapture. Your Scene allows the newspaper to monetize photo sharing; consumers can buy any photo they view on the site. When does photo sharing stop making sense? I understand why people post photos related to news stories in the LA Times, or even of the city where the paper is published. It does not make sense to assume people will share all their photos from their newspaper’s webpage. There are so many other photo sharing sites with a huge range of features and benefits. The market for photo sharing services is reaching saturation. Consumers are overloaded with the number of choices to share photos. It’s what my colleagues Joe Wilcox and Michael Gartenberg call feature overload - there are so many choices available that consumers throw their hands up with dismay instead of making a decision. It’s great that websites are allowing consumers to realize the potential of their digital cameras. However, the choices are starting to confuse consumers! |
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