The Implications of Handset Naming Conventions<< The craze for photo sharing | Main Andrea Wood | September 11, 2006, 08:38 AM The Implications of Handset Naming Conventions In a world where handsets are released weekly, it gets hard to keep track of all the numbered models. I sometimes confuse model numbers, but always remember names like Rokr, Pebl and Chocolate. While memorable, these naming conventions can also be value laden. Handset names can easily attract a certain demographic, or even repel it. Take LG’s Chocolate phone. It sounds like the most decadent and smooth phone on the market. The Pebl sounds like a small, solid phone. Now, what consumer group will be attracted to decadence? Which group seeks durability and small size? These names can also become a sales burden. Perhaps a numbered system would be better…. |
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