Posts on Advertising  

Thomas Husson | July 04, 2008, 05:11 AM
Together we can do more
Orange's New Vision and Brand Campaign - Premiers in the UK tomorrow with its new “I am” film. So exit "the Future is bright" and welcome the new vision expressed in the statement "together we can do more". The rationale behind this global campaign is quite interesting. See excerpt from...( more )

Thomas Husson | June 17, 2008, 03:14 AM
AdMob Stats for Europe
Like Julie Ask, I am a regular reader of AdMob Mobile Metrics report. The forthcoming monthly report will have a focus on Western Europe stats. As stated by Admob, it only offers a snapshot of the data in their network. It is indeed dependent on the development of the off-portal...( more )

Nate Elliott | May 13, 2008, 05:56 PM
Speaking in Hamburg this week at Next08
I'll be in Hamburg to speak at the Next08 conference this Wednesday and Thursday. I'm really looking forward to hearing audience feedback on some of our new research on social marketing best practices -- this will be the first time we've presented any of this data to the general public....( more )

Thomas Husson | April 24, 2008, 08:00 AM
100,000 subscribers for Blyk
Blyk just announced that they had hit the 100,000 member target six months ahead of initial plan (end 08). The ad-funded MVNO has announced it will launch in the Netherlands (sometime in S2 2008) and is willing to expand in other European countries. It is an interesting concept. The company...( more )

IanFogg | April 10, 2008, 11:14 AM
Phorm and ISP Business Models
Phorm's model is yet another example of ISPs looking for revenue sources beyond the consumer, as consumer broadband prices have been falling. This is a further example of the net neutrality debate, although the various articles about Phorm haven't used the 'n' words. I've held off writing about Phorm until...( more )

Nate Elliott | March 18, 2008, 11:25 AM
Video-Related Notes from OMMA Hollywood
No, I'm not there. But Corey Kronengold, of Tremor Media and the Online Video Watch blog, is there. Check out some of his good session reports on Buying Video and Looking Smart Doing It, on Pitch your Niche, and on Pat Keane's keynote....( more )

Nate Elliott | March 17, 2008, 10:46 AM
Why Behavioral Targeting is Scary
Behavioral targeting shouldn't be scary to consumers -- because every major behavioral targeting system I've ever seen (outside of spyware) goes to great lengths to protect user privacy. It's all completely anonymous! But behavioral targeting is incredibly scary to publishers and advertisers and any other company who wants use anonymous...( more )

Nate Elliott | March 07, 2008, 07:36 PM
Twittering
I've always thought Twitter might be a bit pointless -- it certainly looks that way from the outside -- but everyone tells me that once you start doing it, you can't stop. So I'm about to find out. You can find me at twitter.com/nate_elliott....( more )

Nate Elliott | March 03, 2008, 08:35 PM
The Social Networking World
[Via Greg Verdino] Le Monde printed a cool map a few weeks back covering the social networking world. The map isn't quite perfect. While there's some data to support the idea that Bebo are the largest network in the UK, there's almost no chance they're bigger than MySpace across all...( more )

Nate Elliott | March 03, 2008, 03:12 PM
"Inside Facebook" Lists Every Single Way to Market on Facebook
Unfortunately there's not a lot of detail or analysis -- and nothing along the lines of best practices -- but the blog Inside Facebook has posted a useful list of every possible way companies can use Facebook for marketing. It'd make a good read for executives who want to understand...( more )

Nate Elliott | February 28, 2008, 08:51 PM
Hey CNBC, What's a Widget?
Online Video Watch has a clip of some CNBC presenters trying to figure out what a widget is. I'd make fun of them, except... have you ever tried to define 'widget'? It's not that easy a concept to summarize. (But it's definitely not, as one of the hosts suggests, a...( more )

Thomas Husson | February 27, 2008, 01:35 PM
m.brandname.com
m.facebook.com m.linkedin.com m.yahoo.com... .mobi, where are you?...( more )

Nate Elliott | February 25, 2008, 06:21 PM
Search Clicks Worth Twice as Much as Contextual Clicks
Efficient Frontier is reporting its clients' average cost per click on paid search and contextual advertising across a range of categories. The category splits are interesting (note that EF's auto clients pay more for contextual clicks than for search clicks), but more interesting to me is the fact there's still...( more )

Thomas Husson | February 14, 2008, 03:49 AM
Back from Mobile World Congress
It is difficult to wrap up so many news but I tried to step back a little from the flow of information when flying back from Barcelona. After the 2007 takeaways, here below is my vision of the 2008 mobile mecca pilgrimage. MWC is and will continue to be a...( more )

Nate Elliott | February 13, 2008, 10:54 AM
Why 2008 Won't Be The Breakthrough Year for Mobile Advertising
Apparently Nokia mobile ad bigwig Jeremy Wright cracked a joke last week about 2008 being the seventh year in a row that mobile advertising is supposed to break through. He's right: for nearly a decade, mobile has been promoted as the next big thing in advertising. And the sector looks...( more )

Nate Elliott | February 13, 2008, 10:22 AM
BusinessWeek Hammers MySpace on Ad Effectiveness
Catherine Holahan, a young reporter at BusinessWeek, has been venting her spleen on MySpace and other social networks over the past week. First she wrote an article called MySpace Users Build Up Ad Immunity (key quote from former MySpace advertiser: "Users [have become] more or less desensitized to the advertising")...( more )

Nate Elliott | February 01, 2008, 06:44 PM
My First Take: Can Microsoft + Yahoo Challenge Google in Search?
There's no shortage of comment around the blogosphere today about a possible combination of MSN and Yahoo, and its potential to threaten Google's dominance. But while it's useful to keep in mind what impact this will have on music, messaging, or other verticals, I'm going to stick with talking about...( more )

Nate Elliott | January 28, 2008, 12:37 PM
AdSense Seems to be Working Better for Advertisers
Since Google's AdSense program (which places advertisers' search ads into content pages) was first launched almost five years ago, many search marketers have questioned its effectiveness. I remember seeing a room full of angry advertisers rip into Google at a Search Engine Strategies panel back in 2003 for the low...( more )

Nate Elliott | January 28, 2008, 11:28 AM
Speaking at I-COM 08, Barcelona, 5-8 Feb
I'm going to be participating in a great event next week called I-COM, the International Conference on Online Media Measurement. I-COM is designed to bring together thought leaders from around the industry to take on the following topics: Despite various efforts, in many domains and particularly amongst the emerging media,...( more )

Nate Elliott | January 23, 2008, 11:13 AM
My Latest RSS Feed: Online Video Watch
I recently reconnected with Corey Kronengold, who I've known for years, since he was at Eyeblaster. Corey now handles marketing for video ad network Tremor Media, and blogs at Online Video Watch. It's an entertaining and useful blog -- if you're interested in the online video space, you should go...( more )

Nate Elliott | January 22, 2008, 01:52 PM
NewTeeVee on Five Ways to Save Joost
Video-focused blog NewTeeVee offers its "Five Ways to Save Joost." The first idea (integrate Hulu) involves getting more content onto the platform; but all the rest are about making the platform available to more users (through podcasting, with a web-based client, with a Firefox plug-in, and by putting it on...( more )

Thomas Husson | January 16, 2008, 03:49 PM
T-Mobile , Yahoo! and mobile Internet ad euros
T-Mobile and Yahoo! today announce a strategic partnership which will see the first display advertising appear on T-Mobile’s Web'n'Walk service. I don't think there is any major difference between this agreement and that already announced between Vodafone and Yahoo! Interestingly, both operators have selected Google as their mobile search engine....( more )

Nate Elliott | January 16, 2008, 12:26 PM
JupiterResearch Forecasts European Mobile Ad Spending Will Reach €1.3 Billion in 2012
We've just released a new report that forecasts the European mobile advertising market (which includes mobile display advertising and mobile search marketing, but NOT mobile messaging ads like SMS and MMS ads) will reach €1.3 billion in 2012. The biggest driver for the growth of the market will be consumers'...( more )

Nate Elliott | January 16, 2008, 12:02 PM
Why the US is Ahead of Europe in Online Video Advertising
An old friend of mine, Rachel Barnhart, is a local TV reporter and anchor at Rochester station 13-WHAM. When I visited her station's site this morning, I was surprised to see how well they do pre-roll video ads. They follow many of the rules we lay out in our Online...( more )

Thomas Husson | December 18, 2007, 07:41 AM
Mobile TV news
There have been quite a lot of mobile TV news over the past few weeks. So, here's a wrap up: - 3 Italia is taking part to the 1st DVB-SH trial in Europe. See press release from Alcatel here. Given S-band is available (not the case of the golden band...( more )

David Schatsky | December 13, 2007, 08:37 AM
21st Century Pre-War
Here's to hoping this is an example of Manhattan real estate marketing rather than geopolitical prophesy:...( more )

Thomas Husson | December 11, 2007, 04:39 PM
"1st Screen" by SFR
I had a closer look on SFR's 1st screen offer and was striked by an interview from Patricia Levy, managing director of SFR Regie. She is quoted saying: 1) "Mobile is the only medium which avoids audience fragmentation": I tend to see such an argument as "fallacious" or at least...( more )

Thomas Husson | December 11, 2007, 03:50 PM
1st, 2nd, 3rd or 4th Screen?
There are various definitions of mobile phones in the context of mobile advertising: - according to SFR, it is the 1st screen ("Premier Ecran" is the name of the newly created ad sales network from French mobile operator). The first screen you see in the morning (using the alarm clock...( more )

Nate Elliott | December 04, 2007, 12:01 PM
Battelle on How Social Marketing Can Create Value for Consumers
Battelle, as always is spot on: If marketers want to succeed in the world of Facebook (ie, the world of Conversational Media), they need to add value to the lives of consumers via their marketing. So far, I am not certain Facebook's ad platform does that. Widgets, beacons, even sponsored...( more )

Thomas Husson | December 03, 2007, 05:39 AM
5 mobile advertising "myths"
Last week I attended the IIR mobile advertising conference in Budapest. Good conference but as often with lots of vendors and operators familiar with the theme. When I asked people in the audience to raise their hands if they were an advertiser or an ad agency, only 2 people did...Probably...( more )

Nate Elliott | November 20, 2007, 11:08 AM
"No can determine the personal engagement with the brand. Which strikes me as insane."
Maggie Fox, writing at Social Media Today (a great feed if you have the time to manage it) and citing an AdWeek article on New Line Cinema's social marketing efforts, clearly shares some of the same frustrations I've been writing about and speaking about lately: Despite the millions of participants...( more )

Nate Elliott | November 20, 2007, 11:06 AM
'Fishing Where the Fish Are' Requires Studying the Pond
Brian Morrissey recently published a story in AdWeek asking whether sponsored pages on social networking sites are killing campaign microsites. In it, Carol Kruse from Coca-Cola says she's launching her new Sprite promotional page (designed to target young consumers) as a social networking page rather than as a standalone microsite...( more )

Nate Elliott | November 09, 2007, 03:18 PM
Special Guest Blogger: Dorothee Vogel on How UK Retailers are Handling Green Issues
My colleague Dorothee Vogel covers online commerce and online travel in Europe, and is Jupiter's resident expert on green issues -- especially how green issues are impacting the travel and retail industries. She attended a conference on that topic last week, and filed this report: "Carbon off-setting is like paying...( more )

Nate Elliott | November 09, 2007, 02:13 PM
See, Facebook Really Isn't a Global Phenomenon
I got some sideways glances a few weeks back when I said that Facebook isn't a global phenomenon. And when Facebook announced the Microsoft investment a few days later, they very pointedly stated in their press release that "almost 60 percent of Facebook's users are outside the US." It seems...( more )

Nate Elliott | October 25, 2007, 11:45 AM
Is Investing in Facebook Worth it to Microsoft Just to Get International Remnant Inventory?
Battelle wonders what's in the Facebook equity deal for Microsoft, and I understand where he's coming from. Obviously, if Microsoft gets (as he puts it) "insight/boxing out/exclusivity," then this partnership is very valuable for Microsoft. But Battelle says this deal isn't worthwhile if it's just about remnant inventory in Europe....( more )

Nate Elliott | October 25, 2007, 11:07 AM
BBC International Edition to Carry Advertising
Last week the BBC announced they'll accept advertising on their non-UK Web traffic. The Beeb, of course, can't run ads in the UK, where they already collect a licence fee on every household with a TV. But despite collecting I think 3 billion pounds in free money each year, the...( more )

Nate Elliott | October 25, 2007, 12:34 AM
Facebook / Microsoft Deal: First Take
Card has details from the conference call -- but the biggest news from a European perspective is that Microsoft now has rights to sell Facebook's international traffic as well as their US traffic. That gives Microsoft's AdCenter stronger reach and broader inventory (and possibly better behavioral and demographic data?) in...( more )

Nate Elliott | October 24, 2007, 03:18 PM
The Economist Takes Social Networks Down a Peg
From last week's issue, in an article called "Social graph-iti: There's less to Facebook and other social networks than meets the eye": From an advertiser's point of view, says Rishad Tobaccowala, the boss of Denuo, the new-media unit of Publicis Groupe, an advertising company, Facebook is so far anything but...( more )

Nate Elliott | October 23, 2007, 11:18 AM
Boing Boing TV Accepting In-Stream Ads
I've just noticed -- to my great excitement -- that Boing Boing TV is running in-stream ads. The episodes start with a content tease, have a three-second "sponsored by" message, run a two- to three-minute feature, follow that with a 15-second mid-roll ad, and then run another two- to three-minute...( more )

Nate Elliott | October 22, 2007, 10:14 AM
Web 2.0 Conference Videos
How are you spending your Monday morning? I'm drinking coffee and writing reports, of course. But I've also got videos from last week's Web 2.0 conference running in the background. There's nothing earth-shattering so far, but they're definitely interesting, and worth a bit of time. Best (and most bizarre) quote...( more )

Nate Elliott | October 17, 2007, 02:36 PM
New 'Campaign for Real Beauty' Film from Dove
We've been talking about Dove's 'Campaign for Real Beauty' for a couple years now as a great example of how to engage consumers, and I imagine we'll be talking about it for a few years to come. Because with this campaign, Dove has accomplished something amazing: it's taken ownership of...( more )

Nate Elliott | October 17, 2007, 02:05 PM
I Want to Search By Neighborhood Name!
In researching my new report on Local Search in Europe, one of the biggest problems I found was that European search engines all provide such varied levels of support for users who search local terms within general search engines. I did a little local search testing on four leading German...( more )

Nate Elliott | October 16, 2007, 11:53 AM
Viral Video Tips from "Obama Girl" Creator
Viral marketing was the most popular social marketing tactic in Europe in the last year. But Emily recently found that only 15 percent of viral marketers in the US succeed in having users pass along their messages. The obvious conclusion: while marketers are very keen on using viral marketing, it's...( more )

Nate Elliott | October 16, 2007, 11:18 AM
TV Ads for a Book
The only TV ads I ever remember seeing for books are crappy 10-second spots on syndicated daytime TV or on cable channels full of re-runs, for trashy mass-market paperback crime mysteries from authors who turn out a new title every nine months. So it's refreshing to see (via Adrants) that...( more )

Nate Elliott | October 10, 2007, 02:11 PM
FT Boosts Video Content in Effort to Sell Video Ads
I love it when the tail wags the dog. NMA has reported that the Financial Times will be introducing more video content not to please its visitors, but rather to please its advertisers. The FT is no slouch on video now -- they already offer daily business news updates from...( more )

Nate Elliott | October 10, 2007, 01:38 PM
Short but Interesting Interview with MySpace's Chief Revenue Officer
USA Today interviewed Fox Interactive's Chief Revenue Officer Michael Barrett, and predictably spent every question asking about Facebook. Understand that although Facebook is about the same size as MySpace in the UK (perhaps bigger, depending on whose numbers you believe), but MySpace is many times than Facebook (and pretty much...( more )

Nate Elliott | October 09, 2007, 01:25 PM
Sponsored Profiles on MySpace Have a Short Head, Too
Card points to an interesting O'Reilly analysis showing that Facebook application usage is heavily concentrated in the head, and that the long tail is very thin. Lots of us have long suspected that only a small fraction of virally-passed games and videos and applications do very well and reach a...( more )

Thomas Husson | September 24, 2007, 05:05 PM
BLYK & some other mobile ad stats...
So, the details of the launch of the UK ad-funded MVNO are eventually available. A few interesting points: - Blyk seems to exclusively target 16/24 years old, with even some age verification methodology. I guess there are various reasons but the main one is that they want an homogeneous audience...( more )

IanFogg | September 24, 2007, 09:49 AM
Globalisation is an S Word
The Globalisation Institute, or the self-proclaimed "Brussels' most popular think tank website", thinks so as they own www.globalisation.eu (interesting arguments about PCs and Windows here too, which is how I came by this site). But, foolishly, they've not secured the z word for their website: www.globalization.eu. This is very insular...( more )

Nate Elliott | September 20, 2007, 03:45 PM
Optimizing for Local Search
We'll be publishing a new report soon on local search in Europe -- analyzing how many Europeans search for local businesses online, how many European search marketers use local search targeting, and how well engines support both the users and the marketers. But in the meantime, I've just seen a...( more )

Nate Elliott | September 20, 2007, 03:34 PM
It's Conference Season!
Please excuse yet another long absence. I'm back now from several weeks away. Well, I'm back blogging, not back home -- I'm in New York right now (my seventh city this month), I've been in my own home for less than 12 hours out of the last 22 days, and...( more )

Thomas Husson | September 17, 2007, 05:15 AM
Nokia / Enpocket
Enpocket is to be acquired by Nokia. Created back in 2001, Enpocket was with Flytxt one of the few early companies that embodied mobile marketing. Both have been acquired. Interestingly in this case by a handset manufacturer. With embedded links on its devices and a Nokia ad server solution announced...( more )

Thomas Husson | September 07, 2007, 03:43 AM
PUBLICIS to acquire PhoneValley
PUBLICIS, one of the largest advertising/communication agencies worldwide just announced the acquisition of PhoneValley, a mobile marketing specialist. After having announced the acquisition of online agencies such DIGITAS and to a lesser extent Business Interactif, Publicis is clearly trying to focus on digital. However, the company already had bought a...( more )

Thomas Husson | August 22, 2007, 12:42 PM
Mobile TV wars
If you're a regular reader of this blog, you know that I have constantly been arguing that mobile TV's main inhibitor was not only the fragmentation of technologies available, but also the fact that significant issues on business models need to be ironed out by the various stakeholders. See here...( more )

Thomas Husson | August 10, 2007, 05:27 AM
European Mobile Marketing & Advertising Survey
I will have a few days break next week but our executive survey is still live here until August 20th. See my previous comments below on the context of this survey. --------------- Here at Jupiter we're conducting our latest mobile marketing and advertising executive survey. If you're a mobile operator,...( more )

Nate Elliott | August 09, 2007, 07:44 PM
Facebook Rate Cards, and Social Networking CPMs
Valleywag has been posting some Facebook rate cards recently. While Valleywag is interested in the fact that Facebook has apparently doubled its sponsorship prices in four months; I find the CPM analysis endlessly more interesting. The problem with social networks' revenue models has always been that although they generate a...( more )

Nate Elliott | August 03, 2007, 06:09 PM
The Messiness of Social Media: Vodafone and the BNP
I chuckled yesterday when I read in the Guardian that Vodafone and First Direct ad banners had been spotted on the British National Party's Facebook page -- because these are the kinds of minor hiccups that I know we'll go through as social marketing develops. (For the uninitiated, the BNP...( more )

Thomas Husson | August 03, 2007, 09:39 AM
Google Phone
?? There have been rumors for the past few months that Google could launch a phone on its own. Speculation is a going a step further after this piece in the WSJ. Sounds like there are lot of rumors on yet-to-be-announced mobile devices those days... My 2c is that...( more )

Nate Elliott | July 31, 2007, 01:37 PM
Guardian on Social Marketing and Kids
Colleague Nick Thomas points to a story in today's Guardian about how UK marketers are circumventing restrictions on TV advertising to kids by advertising on social networks instead. See also the Guardian's 'Organ Grinder' blog post on the same issue. For now it's a scare story and nothing else. Even...( more )

Nate Elliott | July 31, 2007, 01:14 PM
New Research on Online Video Ads
Regular readers know I'm a big fan of online video (and online video advertising), so I'm excited that we've published several good reports on the topics lately. Last month I released our European Online Video Webtrack report. We spent time reviewing the video content and video advertising on more than...( more )

Nate Elliott | July 16, 2007, 02:19 PM
Free Mobile Advertising Data -- Just Take Our Survey
Jupiter is now conducting its European Mobile Marketing and Advertising Executive Survey. This survey will help us learn more about how advertisers, agencies, operators and other mobile stakeholders see the challenges and opportunities in mobile marketing. It will also help us understand what's important to mobile marketing executives now, and...( more )

Thomas Husson | July 09, 2007, 12:47 PM
BLYK
According to this story in the Guardian, BLYK's launch is postponed until October 2007. I read once an interview from one of the co-founders , claiming BLYK was a free pan-European mobile operator. To my knowledge, Blyk aims first at launching in the UK (the most advanced digital ad market...( more )

Nate Elliott | July 04, 2007, 07:04 AM
Slate.com on Chemistry.com
As you may know, I cover both advertising and online dating for Jupiter, and I find both businesses incredibly interesting. And this week Slate.com offers nirvana for a combined ad geek/onine dating geek like me: their excellent Ad Report Card feature is covering Chemistry.com's new TV campaign. I like the...( more )

Nate Elliott | June 23, 2007, 09:07 AM
I just saw a 60-second pre-roll ad
For Levitra, on ESPN.com. The rest of the world is advocating 7- and 10- and 15-second ads, and ESPN ups it to 60? Please guys, tell me you got a huge premium on the CPM, and tell me that you've frequency capped it at 1 per user ever, and tell...( more )

Thomas Husson | June 22, 2007, 12:52 PM
European Mobile Marketing & Ad Survey
Here at Jupiter we're conducting our latest mobile marketing and advertising executive survey. If you're a mobile operator, a mobile marketing specialist, an advertiser (whether a content provider or a FMCG brand) or an ad agency in Europe -- we'd like to invite you to participate. In exchange for taking...( more )

Nate Elliott | June 19, 2007, 04:34 AM
Speaking in Cannes Today
If you're in Cannes this week, stop by the Havas Lounge in the Carlton Inter-Continental Hotel at noon today. I'll be speaking on a panel about online video and how it changes media consumption and advertising. It should be an excellent panel: TS Kelly from Media Contacts is moderating, and...( more )

Nate Elliott | June 19, 2007, 04:20 AM
Change at Yahoo
Card knows portals (and portals' politics) best, so check his blog for slightly deeper thinking on this. But on a shallower level, I find it odd that Semel's leaving while Panama is getting pretty good reviews in the US and just launching elsewhere. (And for what it's worth, I was...( more )

Nate Elliott | May 23, 2007, 02:46 AM
Reminder: Jupiter European Advertising Survey Ends This Week
Just a reminder that we're closing our European online advertising executive survey at the end of this week. You can take the survey here; and in exchange for a few minutes of your time, we'll provide you with a free copy of the results....( more )

Nate Elliott | May 21, 2007, 07:45 AM
Ad:Tech Hamburg
Tomorrow morning I head over to Hamburg for the first German edition of Ad:Tech. I'm moderating a case study panel at 4:45pm Tuesday, and I'll be at the event the rest of Tuesday and Wednesday as well to watch other presentations and take industry briefings. If you're going to be...( more )

Nate Elliott | May 18, 2007, 12:19 PM
First Take: Microsoft buys aQuantive
As you've no doubt heard, today Microsoft agreed to purchase aQuantive. As usual, I'll point out that I'm not a financial analyst, and so I'll stick to talking about how this deal impacts the companies and their clients, rather than how it impacts investors and stock prices. But there are...( more )

Nate Elliott | May 18, 2007, 09:22 AM
Microsoft buys aQuantive
So, Google have bought DoubleClick, Yahoo have bought RightMedia, AOL have bought Third Screen Media and AdTech, WPP have bought 24/7, and now Microsoft have bought aQuantive and ScreenTonic. And now every major web adserver, along with a handful of minor web adservers and mobile adservers, has been purchased in...( more )

Thomas Husson | May 04, 2007, 04:04 AM
MICROSOFT to acquire SCREENTONIC
As I stated earlier this year, the mobile advertising market is still extremely nascent and fragmented. There are tremendous opportunities for growth because the market value is still close to nothing in absolute numbers. The fact that giant Microsoft decides to acquire Screentonic, an innovative French start-up (after search player...( more )

Nate Elliott | April 27, 2007, 05:07 AM
Take the Jupiter Ad Survey -- and Get Free Data!
Here at Jupiter we're conducting our latest advertising executive survey. If you're an advertiser or an ad agency in Europe or the US who uses any kind of digital marketing -- online or mobile, display or search, rich media or video or text or GIF -- we'd like to invite...( more )

Nate Elliott | April 18, 2007, 01:04 PM
Upcoming JupiterTel: On-Demand Video Advertising
On May 1, 2007, at 5:30pm CET / 4:30pm BST / 11:30am ET / 8:30am PT, I'll be presenting a JupiterTel titled On-Demand Video Advertising: Embracing Consumer Control of Video Content. As consumers gain access to a growing number of on-demand video offerings—including DVRs, video iPods, cable and IPTV on-demand...( more )

Nate Elliott | April 18, 2007, 06:42 AM
Video Ads as Content: Coca-Cola
One of the mandates prescibed in my recent On-Demand Video Advertising report is that advertisers must "focus on creating video content, not just video ads." There are several ways to do this, as listed in the report: Let your brand piggyback on a story. If people get tied up in...( more )

Nate Elliott | April 14, 2007, 06:59 AM
Google Buys DoubleClick
In case there was any doubt left, Google has made the acquisition that formally confirms their ambition to become an advertising operating system. Reporters, if you want to talk about this, I'll be checking my messages today. You can reach me on +49 30 40 50 4889....( more )

Nate Elliott | April 13, 2007, 10:08 AM
Friday Afternoon Reading: New Influentials
It's a warm, sunny Friday afternoon in Berlin, and I'm struggling to finish off my work for the week. If you've got spring fever too, print a copy of Emily Riley's New Influentials report, take it down to your local park, and give it a good read. It's a great...( more )

Nate Elliott | April 12, 2007, 12:26 PM
Guest Blogger: Kevin Heisler on AOL Search Marketplace
There's been lots going on in search this week. SES New York was apparently bigger than ever, and there were some key announcements that affect not just US companies but the European search marketing industry as well. In a further sign that old-school agencies are increasing their focus on search,...( more )

Nate Elliott | April 10, 2007, 07:16 AM
BusinessWeek on the Problems of Monetizing MySpace
It's a decent read, but it underplays the value of the Google deal. That deal basically ensures that, if MySpace can hit its pageview targets, NewsCorp will make its $580m back over the next three years -- meaning there's almost no way to lose money on the investment. That should...( more )

Nate Elliott | April 10, 2007, 04:02 AM
Google Launches US Directory Assistance
It was bound to happen, right? I don't have a ton of time to parse this, but Google has launched free directory assistance in the US. I don't quite agree with Gary that US directory assitance is a "bad, overpriced system" -- I think they've made great strides recently in...( more )

Nate Elliott | April 03, 2007, 08:36 AM
Users Will Accept In-Stream Video Ads: The Data
My colleague Joe Laszlo just published a report on Monetizing Consumer-Created Video. It's worth a read for its great analysis of the economics of serving online video content. But it also answers one of our most frequent client inquiries about video advertising. I'm a big fan of in-stream video ads,...( more )

Emily Riley | April 02, 2007, 03:52 PM
YouTube Killer Update
It looks like Advertising.com will be running the ad serving for the NewCo website. This might be the best possible choice. First, new-ishly acquired Lightningcast will be able to handle massive video ad serving already. Second, the sales team at Advertising.com is used to playing nice with publishers who already...( more )

Thomas Husson | March 29, 2007, 02:58 PM
Ad-funded mobile games
Here's an interesting article about ad-supported mobile games There are some structural reasons why this business model is interesting (low willingness to pay, way to attract new customers, entrance of media and Internet players whose BM relies on advertising...), however I think we are still at a trial stage. Despite...( more )

Nate Elliott | March 28, 2007, 11:47 AM
Slate Sliding Interstitial
Head over to Slate.com and see if you get the sliding interstitial for BizBox, a Slate-produced, AmEx-sponsored business section. Rather than simply cover the whole homepage straightaway, it slides down from the top and covers the content for a few seconds, then slides back up. Like most consumers, I'm no...( more )

Nate Elliott | March 27, 2007, 05:17 AM
Wieden Loses Nike over Digital?
There was a good analysis in yesterday's WSJ about how Wieden + Kennedy's lack of digital experience is threatening its 25-year relationship with Nike. Quoting: What really unnerved Madison Avenue was that one of the main reasons for Nike's move [putting its running shoe account up for review] was dissatisfaction...( more )

Thomas Husson | March 15, 2007, 10:56 AM
Figures, figures...
I participated to the mobile 2.0 conference in Paris last Monday. I’ll come back to it later this month, but I just wanted to comment on figures that are often used by the industry or shown in presentations and conferences. Mobile Advertising CTR >>> Internet Apparently average click through rates...( more )

Nate Elliott | March 15, 2007, 07:43 AM
New Report: On-Demand Video Advertising
My first major report since taking on the European advertising role is On-Demand Video Advertising: Embracing Consumer Control of Video Content. It combines one of the most pressing questions for advertisers today -- "how do you reach consumers when they're in control of their own media experiences?" -- with a...( more )

Nate Elliott | March 14, 2007, 12:06 PM
Back on the Beat, and in Berlin
Two years ago, I moved from New York to London to launch JupiterResearch's coverage of European digital home technology. With DVRs, IPTV, HDTV, and home networks just becoming available across Europe, Jupiter's clients were asking for insight to help them exploit these new technologies. I jumped at the chance to...( more )

Julie Ask | December 26, 2006, 11:31 AM
Verizon Launches Ads on Phones
This wasn’t really so much a question of “if,” but “when.” They were piloting for a portion of 2006 and Sprint launched this past fall. Alltel has also been in the news with their plans. See NYTimes article. It’s exciting from an advertiser perspective to see the carriers enter the...( more )

Thomas Husson | December 22, 2006, 07:44 AM
Ad-funded mobile services
Following the launch of its mobile portal earlier this year, Reuters is launching an ad-supported mobile video news service. Given their audience is highly targeted, I am sure this is a very relevant business model for them. Expect to see many launches of that type in 2007. Here’s a summary...( more )

Nate Elliott | December 14, 2006, 01:21 PM
Will It Blend?
I've no idea how I've never seen this site before today, especially as I'm working on a report right now about how to construct video ads that work as on-demand content rather than just 'advertising.' In any case, go check out willitblend.com and watch a middle-aged man drop random things...( more )

Nate Elliott | November 16, 2006, 10:16 AM
Joanne Bradford Takes over at MSN
I'll let our portal guy talk more about how Joanne's rise to the top of MSN proves what what we already knew (and have been telling clients for years): that advertising trumps paid services for website revenue, etc etc. But I do want to congratulate Joanne -- who long ago...( more )

Thomas Husson | November 15, 2006, 07:04 AM
Ad-funded Mobile Entertainment
Many new ventures and business models are being tested in the mobile space around the concept of ad-funded content. This hot topic will be discussed at an event organized by the Mobile Entertainment Forum (more info on the MEF webiste here) in Paris next week. There will be a panel...( more )

David Schatsky | October 24, 2006, 10:59 AM
Retail Marketing Takeaways
Last I night a moderated a lively panel on online retail marketing & advertising. Krissy Mitchel from Avon and Michael Stromer from 1-800-Flowers were on the panel along with Ashley Heather from Entertainment Media Works (the starstyle.com folks). Lots of questions from the audience, which consisted of media properties, agencies,...( more )

Nate Elliott | October 17, 2006, 04:34 AM
Hemingway the Adman
Long-time readers might remember my fascination with legendary admen such as David Ogilvy. Yesterday Slate made me smile by detailing Ernest Hemingway's profitable associations with the ad business -- for which he often wrote the copy attached to his endorsements -- in their piece "For Whom the Shill Toils." Of...( more )

Nate Elliott | October 11, 2006, 05:39 AM
Follow-Up on Google/YouTube
The Daily Telegraph was kind enough to publish some of my thoughts this morning on how these companies move forward -- primarily that Google's endless resources may actually slow down the pace with which YouTube innovates new advertising models -- because there's no need to generate profits anytime soon --...( more )

Nate Elliott | October 10, 2006, 03:49 AM
Google, Defeated, Buys YouTube
You can read the details elsewhere, but this is a fascinating purchase for Google. Although I've often pointed out that Google can't seem to do well in any market outside of search, this is the first time I've seen them even tactily admit defeat in anything. Google Video and YouTube...( more )

Nate Elliott | August 18, 2006, 06:50 AM
WPP's Focus: "China and the Internet"
WPP issued their annual results [PDF link] today. Things looks pretty good for their investors -- but I'm not a financial analyst, so I won't spend time on that. However, I will point out that Western Europe (and the UK in particular) was WPP's slowest-growing region -- something we're finding...( more )

Emily Riley | June 14, 2006, 02:32 PM
Where have all the auto impressions gone?
The web is not such a tiny world, although it is so fragmented that it I would call it a universe full of tiny worlds. Woe is the advertiser who tries to capture their target audience as they flit from world to world, with little regard for the advertisers who...( more )

Emily Riley | June 07, 2006, 08:05 PM
Of robot monsters and xylophones
Welcome to my new Jupiterresearch blog. I'm still in my early days here at Jup, but come with no shortage of pithy things to say, most of which will be about online advertising and its many pitfalls. ( more )

Nate Elliott | April 18, 2006, 07:14 AM
Podcasting with Jaffe and Stein
As many of you know, I've been dipping back into my old territory, online marketing, quite a bit lately. In that capacity, I had the chance to present last week at Isobar's client summit in Boca Raton, Florida. I led a panel that covered some of the challenges, opportunities, and...( more )

Nate Elliott | March 27, 2006, 10:42 AM
Nike Returns to Form
If it wasn't for Nike, and the amazing TV work they did back in the early 90's, I might not have gotten into advertising. Their campaigns used to sing. Sadly, I have to say their stuff has been slipping a bit lately. The Joga Bonita campaign, for instance -- watch...( more )

David Schatsky | February 24, 2006, 08:54 AM
KFC's Ad Aims For Buzz, Not Impressions
AdWeek reported that KFC is running an ad with hidden promotional offer that can only be viewed if the ad is played in slow motion, with a DVR. A great publicity stunt for KFC and their agency, Foote Cone & Belding, though some networks won't run the ad without first...( more )

IanFogg | February 08, 2006, 06:27 PM
FT.com : Ebay's Wishful VoIP Thinking
The FT reports that Ebay sees Google, Yahoo, Amazon becoming less competitive with them : The four dominant internet groups - Google, Yahoo, eBay and Amazon - will increasingly focus on their core activities rather than compete with each other head-on, according to Meg Whitman, eBay's chief executive. "I think...( more )

Barry Parr | January 18, 2006, 02:08 PM
Why Google's radio play is an improvement
I've been skeptically bored by Google's dabbling in brokering print advertising. There are too many reasons why it seemed like a poor fit. The lead times on print are excruciatingly long by Twenty-first Century standards, publishers hate brokered advertising, publishers who don't have enough ads can print a smaller product...( more )

David Schatsky | January 18, 2006, 09:54 AM
Google's Next Frontier: Outdoor
My colleague David Card provided an early, cautionary assessment of Google's acquisition of dMarc. Considering its apparent limitless ambition, and technology that is the hammer to advertising's nail, I expect Google to take steps to enter the outdoor advertising arena before long. About as much is spent on outdoor advertising...( more )

IanFogg | January 16, 2006, 05:25 PM
Google Pack - What's in it for Google
Ignoring the obvious but shallow: "because they can" / it seemed a "really good idea" / to annoy Microsoft / and Larry Page aspired to command the stage at CES '06 in the way Steve Jobs has done many times over the years at Macworld.... Potential benefits to Google of...( more )

Nate Elliott | August 23, 2005, 12:50 PM
Non-Moving Outdoor "Flip-Book" Ads
Yeah, I know I don't technically cover advertising anymore. But this is just really cool....( more )

David Card | June 20, 2005, 04:52 PM
Napster Ad Nails It
Just saw a banner ad for Napster. "Never Buy a CD with Only One Good Track Again." Bingo. That is exactly what the near-term pitch for subscription music services should be. For now, these services are a better way to discover what you want to buy on a CD (or...( more )

David Card | May 24, 2005, 05:21 PM
What the Internet Is Good For
We're thinking about online video report topics, so I was doing my homework. I think we know what the Internet is best used for: "This is the ultimate in bimbo advertising," Sealey said. "If you are Hooters and you have buxom young waitresses, that's fine. But Carl's Jr. is more...( more )

Nate Elliott | May 19, 2005, 08:00 AM
SoccerTainment!
Advertising fans, especially those who like soccer, need to go check out a TV ad Budweiser's been running in England the last few months. Go to budweiser.co.uk and tell them your birthday so you can get in. Then on the green nav bar towards the bottom of the screen, click...( more )

Nate Elliott | May 18, 2005, 07:33 AM
IAB In-Stream Ad Standards
The US IAB has released some in-stream ad standards for public comment. You probably already know what I think about the IAB, but I'll try to be nice. So here are my public comments: 1. There's not really much new here. The IAB basically waited until Yahoo and ESPN and...( more )

Nate Elliott | April 28, 2005, 01:20 PM
Atlas Data Confirms Jupiter's Cookie Findings
For those of you who haven't been following the cookie saga, here's the short of it: Jupiter published a report saying lots of consumers are deleting cookies, then Nielsen came out with numbers confirming ours. The industry got nervous and defensive, because this means ad tracking and site analytics data...( more )

Nate Elliott | April 26, 2005, 04:40 AM
Jealous of Card
David Card and some others from Jupiter's New York office got to go see MTV about Overdrive, their new online video service. I didn't make it, but Card does a nice writeup, including a discussion of the still-not-quite-refined advertising offering....( more )

Nate Elliott | April 25, 2005, 10:24 AM
More on the DoubleClick Sale
As you know, DoubleClick was sold over the weekend. I just got off the conference call, and if you didn't catch it, don't worry. You really didn't miss a thing. It was a very short, very perfunctory "we're taking our golden parachutes and going home now" kind of conference call....( more )

Nate Elliott | April 25, 2005, 10:14 AM
Atlas Rich Media Launches
I don't have much time to parse this today, but Altas finally launched its rich media product this morning. (The plan for which was first broken right here on this blog about a year ago.) Bottom line: it's a pretty good-looking tool, but it's not earth-shattering. If you want loads...( more )

Nate Elliott | April 25, 2005, 05:41 AM
First Take on DoubleClick Sale
Around 5:30 GMT this morning, DoubleClick announced it was being acquired by private equity firm Hellman & Friedman for $1.1 billion cash. Shareholders will receive $8.50 per share (an 11% premium over the average 30-day price, and near its 1-year high). CEO Kevin Ryan will step down, but the two...( more )

Nate Elliott | April 15, 2005, 09:10 AM
AOL Relaunches In-stream
So it's not just mid-level sites like MTV, the New York Times, About.com and iVillage who are getting serious about in-stream ads. Now ClickZ reports that AOL is relaunching their in-stream offering as well. This should increase the attention paid to AOL's in-stream business. People always think of Yahoo! Music...( more )

IanFogg | April 08, 2005, 03:29 PM
Advertisers Beware, Flash Opt Outs Already Exist
Eric Peterson is right, advertisers should be careful about using cookie functionality in Flash adverts (to overcome cookie blocking) and of using other Flash tricks that make Flash adverts annoying to consumers. For select groups of consumers that use Firefox, easy on/off switches for Flash already exist, see: Flashblock and...( more )

Nate Elliott | April 07, 2005, 05:33 AM
MTV Online Music "Channels"
MTV announced yesterday that they're launching an online music video site, MTV Overdrive. My gut reaction was "it's about time." Although MTV already has music videos on their site, it's not a great experience. The videos won't play continuously -- you have to wait until one video finishes, and then...( more )

Nate Elliott | April 05, 2005, 06:18 AM
Lightningcast Blog
Tom MacIsaac, CEO of Lightningcast (an in-stream advertising company) has started blogging. I mention this because I love in-stream ads and will promote them forever, because Tom's in a great position to see (and hopefully say) some interesting things about the format, and of course because he reads my stuff....( more )