Posts on Marketing  

David Schatsky | May 16, 2008, 08:58 AM
To Influence Consumers, Create Digital Experiences
Your product itself is the best expression of your brand. Consider the familiar idea that physical encounters with a brand are where the brand message is conveyed: by the satisfying click of precision-engineered doors closing; the distinctive feel of the finish on a ThinkPad; the coffee aroma that greets you...( more )

Nate Elliott | May 13, 2008, 05:56 PM
Speaking in Hamburg this week at Next08
I'll be in Hamburg to speak at the Next08 conference this Wednesday and Thursday. I'm really looking forward to hearing audience feedback on some of our new research on social marketing best practices -- this will be the first time we've presented any of this data to the general public....( more )

Thomas Husson | April 24, 2008, 08:00 AM
100,000 subscribers for Blyk
Blyk just announced that they had hit the 100,000 member target six months ahead of initial plan (end 08). The ad-funded MVNO has announced it will launch in the Netherlands (sometime in S2 2008) and is willing to expand in other European countries. It is an interesting concept. The company...( more )

Nate Elliott | April 17, 2008, 01:32 PM
Free Search Marketing Survey Data! (In exchange for a few moments of your time)
I apologize for not being a very active blogger lately -- I've been traveling quite a lot, and most of my blogging impulses have been going towards Twitter the last couple of weeks. But I did want to take a moment to announce that Jupiter is conducting its annual Search...( more )

David Schatsky | April 07, 2008, 09:27 AM
Census Bureau Facing Steep Customer Acquisition Costs
Conducting the national census in the U.S. is a costly enterprise. And the price just went up. The Wall Street Journal recently reported that the Census Bureau is scaling back plans to use hand-held computers to count millions of people during the 2010 census. The Commerce Secretary cited what sounds...( more )

IanFogg | April 02, 2008, 11:59 AM
Brand Madness
If other mobile operators copy T-Mobile and trademark similar aspects of their brand, and worse then enforce them as T-Mobile appears to be with Engadget Mobile over the latter's use of the colour magenta... I can see some nasty implications for anyone writing about the UK mobile industry. Or, at...( more )

David Schatsky | March 25, 2008, 04:57 PM
People Resemble their Pets, Brands
I love this item from the Wall Street Journal's technology blog. It reported that researchers at Duke University and the University of Waterloo that found that "...exposing people to a brand’s logo for 30 milliseconds will make them behave in ways associated with that brand." Skeptical? Fine. But the methology...( more )

Nate Elliott | March 18, 2008, 11:25 AM
Video-Related Notes from OMMA Hollywood
No, I'm not there. But Corey Kronengold, of Tremor Media and the Online Video Watch blog, is there. Check out some of his good session reports on Buying Video and Looking Smart Doing It, on Pitch your Niche, and on Pat Keane's keynote....( more )

Nate Elliott | March 17, 2008, 10:46 AM
Why Behavioral Targeting is Scary
Behavioral targeting shouldn't be scary to consumers -- because every major behavioral targeting system I've ever seen (outside of spyware) goes to great lengths to protect user privacy. It's all completely anonymous! But behavioral targeting is incredibly scary to publishers and advertisers and any other company who wants use anonymous...( more )

Nate Elliott | March 07, 2008, 07:36 PM
Twittering
I've always thought Twitter might be a bit pointless -- it certainly looks that way from the outside -- but everyone tells me that once you start doing it, you can't stop. So I'm about to find out. You can find me at twitter.com/nate_elliott....( more )

Nate Elliott | March 03, 2008, 08:35 PM
The Social Networking World
[Via Greg Verdino] Le Monde printed a cool map a few weeks back covering the social networking world. The map isn't quite perfect. While there's some data to support the idea that Bebo are the largest network in the UK, there's almost no chance they're bigger than MySpace across all...( more )

Nate Elliott | March 03, 2008, 03:20 PM
Integrating Images and Video Into Search Results
I've just finished up a report on how Yahoo, MSN, and Ask are competing with Google in Europe. The short answer, of course, is that they're not competing very well: Google is incredibly dominant in all the key European markets. But there are some ways that the other engines can...( more )

Nate Elliott | March 03, 2008, 03:12 PM
"Inside Facebook" Lists Every Single Way to Market on Facebook
Unfortunately there's not a lot of detail or analysis -- and nothing along the lines of best practices -- but the blog Inside Facebook has posted a useful list of every possible way companies can use Facebook for marketing. It'd make a good read for executives who want to understand...( more )

Nate Elliott | February 28, 2008, 08:51 PM
Hey CNBC, What's a Widget?
Online Video Watch has a clip of some CNBC presenters trying to figure out what a widget is. I'd make fun of them, except... have you ever tried to define 'widget'? It's not that easy a concept to summarize. (But it's definitely not, as one of the hosts suggests, a...( more )

Thomas Husson | February 27, 2008, 01:35 PM
m.brandname.com
m.facebook.com m.linkedin.com m.yahoo.com... .mobi, where are you?...( more )

Nate Elliott | February 25, 2008, 06:21 PM
Search Clicks Worth Twice as Much as Contextual Clicks
Efficient Frontier is reporting its clients' average cost per click on paid search and contextual advertising across a range of categories. The category splits are interesting (note that EF's auto clients pay more for contextual clicks than for search clicks), but more interesting to me is the fact there's still...( more )

Thomas Husson | February 14, 2008, 03:49 AM
Back from Mobile World Congress
It is difficult to wrap up so many news but I tried to step back a little from the flow of information when flying back from Barcelona. After the 2007 takeaways, here below is my vision of the 2008 mobile mecca pilgrimage. MWC is and will continue to be a...( more )

Nate Elliott | February 13, 2008, 10:22 AM
BusinessWeek Hammers MySpace on Ad Effectiveness
Catherine Holahan, a young reporter at BusinessWeek, has been venting her spleen on MySpace and other social networks over the past week. First she wrote an article called MySpace Users Build Up Ad Immunity (key quote from former MySpace advertiser: "Users [have become] more or less desensitized to the advertising")...( more )

Nate Elliott | January 28, 2008, 12:37 PM
AdSense Seems to be Working Better for Advertisers
Since Google's AdSense program (which places advertisers' search ads into content pages) was first launched almost five years ago, many search marketers have questioned its effectiveness. I remember seeing a room full of angry advertisers rip into Google at a Search Engine Strategies panel back in 2003 for the low...( more )

Nate Elliott | January 28, 2008, 11:28 AM
Speaking at I-COM 08, Barcelona, 5-8 Feb
I'm going to be participating in a great event next week called I-COM, the International Conference on Online Media Measurement. I-COM is designed to bring together thought leaders from around the industry to take on the following topics: Despite various efforts, in many domains and particularly amongst the emerging media,...( more )

Nate Elliott | January 23, 2008, 11:13 AM
My Latest RSS Feed: Online Video Watch
I recently reconnected with Corey Kronengold, who I've known for years, since he was at Eyeblaster. Corey now handles marketing for video ad network Tremor Media, and blogs at Online Video Watch. It's an entertaining and useful blog -- if you're interested in the online video space, you should go...( more )

Thomas Husson | January 16, 2008, 03:49 PM
T-Mobile , Yahoo! and mobile Internet ad euros
T-Mobile and Yahoo! today announce a strategic partnership which will see the first display advertising appear on T-Mobile’s Web'n'Walk service. I don't think there is any major difference between this agreement and that already announced between Vodafone and Yahoo! Interestingly, both operators have selected Google as their mobile search engine....( more )

Nate Elliott | January 16, 2008, 12:26 PM
JupiterResearch Forecasts European Mobile Ad Spending Will Reach €1.3 Billion in 2012
We've just released a new report that forecasts the European mobile advertising market (which includes mobile display advertising and mobile search marketing, but NOT mobile messaging ads like SMS and MMS ads) will reach €1.3 billion in 2012. The biggest driver for the growth of the market will be consumers'...( more )

Nate Elliott | January 16, 2008, 12:02 PM
Why the US is Ahead of Europe in Online Video Advertising
An old friend of mine, Rachel Barnhart, is a local TV reporter and anchor at Rochester station 13-WHAM. When I visited her station's site this morning, I was surprised to see how well they do pre-roll video ads. They follow many of the rules we lay out in our Online...( more )

David Daniels | December 18, 2007, 11:49 AM
Not Always for Geezers
My colleague David Card makes a good point about the merit of emusic’s unprotected MP3’s and their _gradual_ foray into the “mainstream.” Now this is the point that I evoke the Proton Pack wearing words of Harold Ramis – “whatever you do, don’t cross the beams, Ray.” Crossing my beams...( more )

David Daniels | December 17, 2007, 06:03 PM
2008 A Bright Future For Email?
After a week of travel connecting with clients and networking with new friends, I have determined that 2007 was the “stay the course year.” Although not complacent, email marketers are still struggling to justify larger budgets the challenges continue to be the same; including: a lack of resources, difficulty integrating...( more )

David Daniels | December 11, 2007, 06:59 PM
Live From The Email Insider Summit
The MediaPost EIS is always a great event and this year is no exception. There have been some wonderful presentations and content, but my old Jupiter alum Alan Chappell’s discussion today with Kevin Olsen, Director of Consumer Protection for the State of Utah was classic. In one exchange Alan asked...( more )

David Daniels | December 05, 2007, 07:18 PM
The Secrets of Email Delivery
I wrapped up a webinar today with Epsilon and Goodmail Systems on tactics to improve delivery and reputation. If you missed it, the event will be archived on the Epsilon site in the coming weeks. One of my main takeaways was that consumers are most concerned about missing transactional email....( more )

David Daniels | December 04, 2007, 06:29 PM
Tis the season ... for events?
Well if you are an Email Insider and have all of your campaigns tucked away for the holiday season but are still anxious to know about the new challenges that are lurking around the corner next year (only 4 weeks away btw), then the Email Insider Summit beginning on 12/9...( more )

Nate Elliott | December 04, 2007, 12:01 PM
Battelle on How Social Marketing Can Create Value for Consumers
Battelle, as always is spot on: If marketers want to succeed in the world of Facebook (ie, the world of Conversational Media), they need to add value to the lives of consumers via their marketing. So far, I am not certain Facebook's ad platform does that. Widgets, beacons, even sponsored...( more )

David Daniels | November 30, 2007, 12:12 PM
Preference Management
My latest piece of research, "The Banality of Churn" focuses on the marketer's lack of discipline in reacting to subscriber behavior and the often lackluster approach to much needed reactivation tactics. The ability to allow a subscriber to manage their preferences, such as changing their email address is a simple...( more )

Barry Parr | November 28, 2007, 07:57 PM
Has Facebook creeped you out yet?
I got my first taste of Facebook's new Beacon advertising system this weekend. I'm still trying to get that taste out of my mouth. I bought some tickets to a movie on Fandango and got a weird little popup on the bottom of the screen telling me that the details...( more )

Nate Elliott | November 20, 2007, 11:08 AM
"No can determine the personal engagement with the brand. Which strikes me as insane."
Maggie Fox, writing at Social Media Today (a great feed if you have the time to manage it) and citing an AdWeek article on New Line Cinema's social marketing efforts, clearly shares some of the same frustrations I've been writing about and speaking about lately: Despite the millions of participants...( more )

Nate Elliott | November 20, 2007, 11:06 AM
'Fishing Where the Fish Are' Requires Studying the Pond
Brian Morrissey recently published a story in AdWeek asking whether sponsored pages on social networking sites are killing campaign microsites. In it, Carol Kruse from Coca-Cola says she's launching her new Sprite promotional page (designed to target young consumers) as a social networking page rather than as a standalone microsite...( more )

David Daniels | November 15, 2007, 01:18 PM
First Take: Lyris HQ
Accessing and managing all of the Lyris, Inc. brands (Email Labs, ClickTracks, Hot Banana, etc.) is now easier with the addition of their new marketing console portal (Lyris HQ) which was announced today. Built completely with Adobe Flex, Lyris HQ is a single sign on command center that includes a...( more )

David Daniels | November 07, 2007, 03:42 PM
ad:tech’s new format is social
After a dizzying couple days at ad:tech, I can report that the market has never felt stronger, literally. The expo floor was a pulsating real-time version of Facebook, complete with advertisements and the unavoidable pokes in the crowded exhibit halls. I believe their new format of expo only for the...( more )

David Daniels | November 04, 2007, 12:36 PM
International E-mail
I am just back from a week abroad and found some similarities and differences between the US and EU e-mail markets. Overall sophistication is about the same, with the use of tactics such as segmentation slightly lower in continental Europe. The biggest difference is list size, with UK and EU...( more )

Nate Elliott | October 25, 2007, 11:45 AM
Is Investing in Facebook Worth it to Microsoft Just to Get International Remnant Inventory?
Battelle wonders what's in the Facebook equity deal for Microsoft, and I understand where he's coming from. Obviously, if Microsoft gets (as he puts it) "insight/boxing out/exclusivity," then this partnership is very valuable for Microsoft. But Battelle says this deal isn't worthwhile if it's just about remnant inventory in Europe....( more )

Nate Elliott | October 25, 2007, 11:07 AM
BBC International Edition to Carry Advertising
Last week the BBC announced they'll accept advertising on their non-UK Web traffic. The Beeb, of course, can't run ads in the UK, where they already collect a licence fee on every household with a TV. But despite collecting I think 3 billion pounds in free money each year, the...( more )

David Schatsky | October 25, 2007, 11:01 AM
Glaxo and Pharma Social Marketing
Interesting article by Jeanne Whalen in the Wall Street Journal about Glaxo's use of online support groups and social media to build the market for Alli, its OTC diet pill. (Glaxo released its financial results yesterday, anouncing a 5.8% drop in profit.) Two-thirds of pharma brand managers we surveyed said...( more )

Nate Elliott | October 25, 2007, 12:34 AM
Facebook / Microsoft Deal: First Take
Card has details from the conference call -- but the biggest news from a European perspective is that Microsoft now has rights to sell Facebook's international traffic as well as their US traffic. That gives Microsoft's AdCenter stronger reach and broader inventory (and possibly better behavioral and demographic data?) in...( more )

Nate Elliott | October 24, 2007, 03:18 PM
The Economist Takes Social Networks Down a Peg
From last week's issue, in an article called "Social graph-iti: There's less to Facebook and other social networks than meets the eye": From an advertiser's point of view, says Rishad Tobaccowala, the boss of Denuo, the new-media unit of Publicis Groupe, an advertising company, Facebook is so far anything but...( more )

Nate Elliott | October 23, 2007, 11:18 AM
Boing Boing TV Accepting In-Stream Ads
I've just noticed -- to my great excitement -- that Boing Boing TV is running in-stream ads. The episodes start with a content tease, have a three-second "sponsored by" message, run a two- to three-minute feature, follow that with a 15-second mid-roll ad, and then run another two- to three-minute...( more )

Nate Elliott | October 22, 2007, 01:40 PM
Zuckerberg Draws a Blank on Facebook's International Development
At Web 2.0 last week an audience member asked Facebook CEO Mark Zuckerberg about how Facebook would handle international expansion and developing for different markets. From the video, here's the full question and answer: Question: "Facebook has now become a global phenomenon, and I'm wondering as you think about mapping...( more )

Nate Elliott | October 22, 2007, 10:14 AM
Web 2.0 Conference Videos
How are you spending your Monday morning? I'm drinking coffee and writing reports, of course. But I've also got videos from last week's Web 2.0 conference running in the background. There's nothing earth-shattering so far, but they're definitely interesting, and worth a bit of time. Best (and most bizarre) quote...( more )

Nate Elliott | October 17, 2007, 02:36 PM
New 'Campaign for Real Beauty' Film from Dove
We've been talking about Dove's 'Campaign for Real Beauty' for a couple years now as a great example of how to engage consumers, and I imagine we'll be talking about it for a few years to come. Because with this campaign, Dove has accomplished something amazing: it's taken ownership of...( more )

Nate Elliott | October 17, 2007, 02:05 PM
I Want to Search By Neighborhood Name!
In researching my new report on Local Search in Europe, one of the biggest problems I found was that European search engines all provide such varied levels of support for users who search local terms within general search engines. I did a little local search testing on four leading German...( more )

Nate Elliott | October 16, 2007, 11:53 AM
Viral Video Tips from "Obama Girl" Creator
Viral marketing was the most popular social marketing tactic in Europe in the last year. But Emily recently found that only 15 percent of viral marketers in the US succeed in having users pass along their messages. The obvious conclusion: while marketers are very keen on using viral marketing, it's...( more )

Nate Elliott | October 16, 2007, 11:18 AM
TV Ads for a Book
The only TV ads I ever remember seeing for books are crappy 10-second spots on syndicated daytime TV or on cable channels full of re-runs, for trashy mass-market paperback crime mysteries from authors who turn out a new title every nine months. So it's refreshing to see (via Adrants) that...( more )

Nate Elliott | October 10, 2007, 02:11 PM
FT Boosts Video Content in Effort to Sell Video Ads
I love it when the tail wags the dog. NMA has reported that the Financial Times will be introducing more video content not to please its visitors, but rather to please its advertisers. The FT is no slouch on video now -- they already offer daily business news updates from...( more )

Nate Elliott | October 10, 2007, 01:38 PM
Short but Interesting Interview with MySpace's Chief Revenue Officer
USA Today interviewed Fox Interactive's Chief Revenue Officer Michael Barrett, and predictably spent every question asking about Facebook. Understand that although Facebook is about the same size as MySpace in the UK (perhaps bigger, depending on whose numbers you believe), but MySpace is many times than Facebook (and pretty much...( more )

Nate Elliott | October 09, 2007, 01:25 PM
Sponsored Profiles on MySpace Have a Short Head, Too
Card points to an interesting O'Reilly analysis showing that Facebook application usage is heavily concentrated in the head, and that the long tail is very thin. Lots of us have long suspected that only a small fraction of virally-passed games and videos and applications do very well and reach a...( more )

Mark Mulligan | October 08, 2007, 08:33 AM
Facebook Music
There are a few stories doing the rounds this morning about Facebook’s anticipated entry into the music sector. It looks set to be a more typical Social Network music approach rather than a digital distribution strategy. Basically this looks set to be Facebook’s take on Artist Pages, but with the...( more )

David Schatsky | October 02, 2007, 09:48 AM
Cheesy Marketing Strategy
“We’re not promising happiness; no brand can,” said the creative director on the Kraft Singles account. “What we’re promising is that for the three or four minutes you’re having a Kraft grilled cheese sandwich, you’re happy.” Stuart Elliott has the scoop in the New York Times....( more )

Thomas Husson | September 24, 2007, 05:05 PM
BLYK & some other mobile ad stats...
So, the details of the launch of the UK ad-funded MVNO are eventually available. A few interesting points: - Blyk seems to exclusively target 16/24 years old, with even some age verification methodology. I guess there are various reasons but the main one is that they want an homogeneous audience...( more )

IanFogg | September 24, 2007, 09:49 AM
Globalisation is an S Word
The Globalisation Institute, or the self-proclaimed "Brussels' most popular think tank website", thinks so as they own www.globalisation.eu (interesting arguments about PCs and Windows here too, which is how I came by this site). But, foolishly, they've not secured the z word for their website: www.globalization.eu. This is very insular...( more )

Nate Elliott | September 20, 2007, 03:45 PM
Optimizing for Local Search
We'll be publishing a new report soon on local search in Europe -- analyzing how many Europeans search for local businesses online, how many European search marketers use local search targeting, and how well engines support both the users and the marketers. But in the meantime, I've just seen a...( more )

Nate Elliott | September 20, 2007, 03:34 PM
It's Conference Season!
Please excuse yet another long absence. I'm back now from several weeks away. Well, I'm back blogging, not back home -- I'm in New York right now (my seventh city this month), I've been in my own home for less than 12 hours out of the last 22 days, and...( more )

Thomas Husson | September 17, 2007, 05:15 AM
Nokia / Enpocket
Enpocket is to be acquired by Nokia. Created back in 2001, Enpocket was with Flytxt one of the few early companies that embodied mobile marketing. Both have been acquired. Interestingly in this case by a handset manufacturer. With embedded links on its devices and a Nokia ad server solution announced...( more )

Thomas Husson | September 07, 2007, 03:43 AM
PUBLICIS to acquire PhoneValley
PUBLICIS, one of the largest advertising/communication agencies worldwide just announced the acquisition of PhoneValley, a mobile marketing specialist. After having announced the acquisition of online agencies such DIGITAS and to a lesser extent Business Interactif, Publicis is clearly trying to focus on digital. However, the company already had bought a...( more )

IanFogg | August 20, 2007, 03:35 PM
Skype: The words we've all been waiting for
Which of these phrases would be the better way to announce to Skype's users that the company had fixed the Skype network: "Take a deep breath. Skype is back to normal." "Skype is back to normal. The whole world can talk again." The former are the words that Skype used...( more )

Thomas Husson | August 10, 2007, 05:27 AM
European Mobile Marketing & Advertising Survey
I will have a few days break next week but our executive survey is still live here until August 20th. See my previous comments below on the context of this survey. --------------- Here at Jupiter we're conducting our latest mobile marketing and advertising executive survey. If you're a mobile operator,...( more )

Nate Elliott | August 09, 2007, 07:44 PM
Facebook Rate Cards, and Social Networking CPMs
Valleywag has been posting some Facebook rate cards recently. While Valleywag is interested in the fact that Facebook has apparently doubled its sponsorship prices in four months; I find the CPM analysis endlessly more interesting. The problem with social networks' revenue models has always been that although they generate a...( more )

Mark Mulligan | August 07, 2007, 08:33 AM
Physical Woes and Digital Delight?
Both EMI and Warner have reported further declines in sales this quarter but strong increases in digital revenues. EMI’s digital revenues grew by 26 percent and Warner’s by 27 percent. The fact that both companies saw declining overall revenues highlights two key issues: • Digital is not yet growing strongly...( more )

Nate Elliott | July 31, 2007, 01:37 PM
Guardian on Social Marketing and Kids
Colleague Nick Thomas points to a story in today's Guardian about how UK marketers are circumventing restrictions on TV advertising to kids by advertising on social networks instead. See also the Guardian's 'Organ Grinder' blog post on the same issue. For now it's a scare story and nothing else. Even...( more )

Nate Elliott | July 31, 2007, 01:14 PM
New Research on Online Video Ads
Regular readers know I'm a big fan of online video (and online video advertising), so I'm excited that we've published several good reports on the topics lately. Last month I released our European Online Video Webtrack report. We spent time reviewing the video content and video advertising on more than...( more )

Mark Mulligan | July 28, 2007, 11:47 AM
Using YouTube to ReWrite Music History
Beyonce Knowles took a dramatic tumble in a recent gig and unsurprisingly the video footage spread like wild fire on YouTube. However, in a desperate bid to airbrush out history SonyBMG got all the offending videos pulled, under the cover of ‘copyright violation’ (even though plenty of other bootleg Beyonce...( more )

Nate Elliott | July 16, 2007, 02:19 PM
Free Mobile Advertising Data -- Just Take Our Survey
Jupiter is now conducting its European Mobile Marketing and Advertising Executive Survey. This survey will help us learn more about how advertisers, agencies, operators and other mobile stakeholders see the challenges and opportunities in mobile marketing. It will also help us understand what's important to mobile marketing executives now, and...( more )

Nate Elliott | July 04, 2007, 07:04 AM
Slate.com on Chemistry.com
As you may know, I cover both advertising and online dating for Jupiter, and I find both businesses incredibly interesting. And this week Slate.com offers nirvana for a combined ad geek/onine dating geek like me: their excellent Ad Report Card feature is covering Chemistry.com's new TV campaign. I like the...( more )

Nate Elliott | June 23, 2007, 09:07 AM
I just saw a 60-second pre-roll ad
For Levitra, on ESPN.com. The rest of the world is advocating 7- and 10- and 15-second ads, and ESPN ups it to 60? Please guys, tell me you got a huge premium on the CPM, and tell me that you've frequency capped it at 1 per user ever, and tell...( more )

Thomas Husson | June 22, 2007, 12:52 PM
European Mobile Marketing & Ad Survey
Here at Jupiter we're conducting our latest mobile marketing and advertising executive survey. If you're a mobile operator, a mobile marketing specialist, an advertiser (whether a content provider or a FMCG brand) or an ad agency in Europe -- we'd like to invite you to participate. In exchange for taking...( more )

Nate Elliott | May 23, 2007, 02:46 AM
Reminder: Jupiter European Advertising Survey Ends This Week
Just a reminder that we're closing our European online advertising executive survey at the end of this week. You can take the survey here; and in exchange for a few minutes of your time, we'll provide you with a free copy of the results....( more )

Nate Elliott | May 21, 2007, 07:45 AM
Ad:Tech Hamburg
Tomorrow morning I head over to Hamburg for the first German edition of Ad:Tech. I'm moderating a case study panel at 4:45pm Tuesday, and I'll be at the event the rest of Tuesday and Wednesday as well to watch other presentations and take industry briefings. If you're going to be...( more )

Nate Elliott | May 18, 2007, 12:19 PM
First Take: Microsoft buys aQuantive
As you've no doubt heard, today Microsoft agreed to purchase aQuantive. As usual, I'll point out that I'm not a financial analyst, and so I'll stick to talking about how this deal impacts the companies and their clients, rather than how it impacts investors and stock prices. But there are...( more )

Nate Elliott | May 18, 2007, 09:22 AM
Microsoft buys aQuantive
So, Google have bought DoubleClick, Yahoo have bought RightMedia, AOL have bought Third Screen Media and AdTech, WPP have bought 24/7, and now Microsoft have bought aQuantive and ScreenTonic. And now every major web adserver, along with a handful of minor web adservers and mobile adservers, has been purchased in...( more )

David Daniels | May 10, 2007, 02:55 PM
Live From The E-mail Insider Summit
The e-mail insider summit is well attended and it is full of great content. On a panel this morning about e-mail measurement standards, Tim Dolan from American Express said "vendors playing the deliverability card in the sales process are playing the wrong card." I couldn't agree more, and as the...( more )

Nate Elliott | April 27, 2007, 05:07 AM
Take the Jupiter Ad Survey -- and Get Free Data!
Here at Jupiter we're conducting our latest advertising executive survey. If you're an advertiser or an ad agency in Europe or the US who uses any kind of digital marketing -- online or mobile, display or search, rich media or video or text or GIF -- we'd like to invite...( more )

Nate Elliott | April 18, 2007, 01:04 PM
Upcoming JupiterTel: On-Demand Video Advertising
On May 1, 2007, at 5:30pm CET / 4:30pm BST / 11:30am ET / 8:30am PT, I'll be presenting a JupiterTel titled On-Demand Video Advertising: Embracing Consumer Control of Video Content. As consumers gain access to a growing number of on-demand video offerings—including DVRs, video iPods, cable and IPTV on-demand...( more )

Nate Elliott | April 18, 2007, 06:42 AM
Video Ads as Content: Coca-Cola
One of the mandates prescibed in my recent On-Demand Video Advertising report is that advertisers must "focus on creating video content, not just video ads." There are several ways to do this, as listed in the report: Let your brand piggyback on a story. If people get tied up in...( more )

David Daniels | April 16, 2007, 09:43 AM
Email Measurement Accuracy Coalition
Today we announced that I will be leading a new cross industry coalition, called the Email Measurement Accuracy Coalition. The mission of the EMAC is to establish a consistent methodology and framework for the accurate calculation of e-mail delivery, in order to inform the computation of critical e-mail marketing metrics...( more )

Nate Elliott | April 14, 2007, 06:59 AM
Google Buys DoubleClick
In case there was any doubt left, Google has made the acquisition that formally confirms their ambition to become an advertising operating system. Reporters, if you want to talk about this, I'll be checking my messages today. You can reach me on +49 30 40 50 4889....( more )

Nate Elliott | April 13, 2007, 10:08 AM
Friday Afternoon Reading: New Influentials
It's a warm, sunny Friday afternoon in Berlin, and I'm struggling to finish off my work for the week. If you've got spring fever too, print a copy of Emily Riley's New Influentials report, take it down to your local park, and give it a good read. It's a great...( more )

Nate Elliott | April 12, 2007, 12:26 PM
Guest Blogger: Kevin Heisler on AOL Search Marketplace
There's been lots going on in search this week. SES New York was apparently bigger than ever, and there were some key announcements that affect not just US companies but the European search marketing industry as well. In a further sign that old-school agencies are increasing their focus on search,...( more )

Mark Mulligan | April 12, 2007, 09:16 AM
Tomorrow Never Knows
The Beatles have settled a long standing royalty dispute with EMI. Does this pave the way for their catalogue appearing for digital retail? It’s probably an important piece of the jigsaw, as may have been Apple Corp’s Neil Aspinal’s departure. The bottom line is that these negotiations are being done...( more )

Nate Elliott | April 10, 2007, 07:16 AM
BusinessWeek on the Problems of Monetizing MySpace
It's a decent read, but it underplays the value of the Google deal. That deal basically ensures that, if MySpace can hit its pageview targets, NewsCorp will make its $580m back over the next three years -- meaning there's almost no way to lose money on the investment. That should...( more )

Nate Elliott | April 10, 2007, 04:02 AM
Google Launches US Directory Assistance
It was bound to happen, right? I don't have a ton of time to parse this, but Google has launched free directory assistance in the US. I don't quite agree with Gary that US directory assitance is a "bad, overpriced system" -- I think they've made great strides recently in...( more )

Nate Elliott | April 03, 2007, 08:36 AM
Users Will Accept In-Stream Video Ads: The Data
My colleague Joe Laszlo just published a report on Monetizing Consumer-Created Video. It's worth a read for its great analysis of the economics of serving online video content. But it also answers one of our most frequent client inquiries about video advertising. I'm a big fan of in-stream video ads,...( more )

Nate Elliott | March 28, 2007, 11:47 AM
Slate Sliding Interstitial
Head over to Slate.com and see if you get the sliding interstitial for BizBox, a Slate-produced, AmEx-sponsored business section. Rather than simply cover the whole homepage straightaway, it slides down from the top and covers the content for a few seconds, then slides back up. Like most consumers, I'm no...( more )

Nate Elliott | March 27, 2007, 05:17 AM
Wieden Loses Nike over Digital?
There was a good analysis in yesterday's WSJ about how Wieden + Kennedy's lack of digital experience is threatening its 25-year relationship with Nike. Quoting: What really unnerved Madison Avenue was that one of the main reasons for Nike's move [putting its running shoe account up for review] was dissatisfaction...( more )

Nate Elliott | March 26, 2007, 09:33 AM
Microsoft Goes Guerilla on PS3
Cool story from the Beeb on Microsoft 'crashing' Sony's European Playstation 3 launch last week by providing chairs to the people queueing for the midnight store openings. The chairs told people to visit a website where Microsoft cheekily welcomed Sony to the next generation of games consoles -- nearly 16...( more )

Thomas Husson | March 15, 2007, 10:56 AM
Figures, figures...
I participated to the mobile 2.0 conference in Paris last Monday. I’ll come back to it later this month, but I just wanted to comment on figures that are often used by the industry or shown in presentations and conferences. Mobile Advertising CTR >>> Internet Apparently average click through rates...( more )

David Daniels | March 09, 2007, 12:43 PM
Identifying The E-mail Marketing Measurement Chasm
A new report from the EEC (E-mail Experience Council) identifies the lack of measurement standards across the industry. We first uncovered this issue in this 2004 report and at that time found that 61% of the ESPs (E-mail Service Providers) either removed bounces or failed to include all failures in...( more )

David Card | March 02, 2007, 10:30 AM
Wal-Mart Isn't Always First
The NY Times has an interesting story on how Wal-Mart is (re-)thinking about its biggest customer segments. There are “brand aspirationals” (people with low incomes who are obsessed with names like KitchenAid), “price-sensitive affluents” (wealthier shoppers who love deals), and “value-price shoppers” (who like low prices and cannot afford much...( more )

David Card | February 08, 2007, 07:04 PM
Le Mail Hot
Gotta disagree with some former colleagues. The only thing odd about calling the new, soon to be stage n beta (beta means never having to say you're Google) Hotmail "Hotmail" is that it took Microsoft a year to make the decision. "Windows Live Mail" means nothing. Hotmail means 200 million...( more )

Barry Parr | February 05, 2007, 11:00 AM
Social marketing as infernal device
The recent bizarre flap over the Boston PD mistaking a promotion for Aqua Teen Hunger Force for a terrorist threat is giving me a bad case of ambivalence. First, the promoters are clearly victims of this culture of fear that we've managed to create for our selves. But, then, I'm...( more )

David Schatsky | January 26, 2007, 04:05 PM
Help Us Define Consumer Segments
A couple of weeks ago I was visiting some of our clients on the West coast. Two different clients told me that they loved the consumer segmentation research we've done. Recent favorites of mine include: Influentials Cool Girls We want to support our clients in their growing use of segmentation...( more )

Barry Parr | November 08, 2006, 07:13 PM
Cynical altruism?
So, American Express is planning to donate a bunch of money to preserve major landmarks in your region, and they're asking you to vote online on which ones should get the money. And the best part is that you can vote multiple times, once per day until the deadline. What...( more )

Barry Parr | October 19, 2006, 11:32 AM
Wal-Mart's Blog Wart
The recent exposure of the Wal-Mart blogging hoax perpetrated by Edelman Public Relations has been a public humiliation for the agency, the client, and the phony bloggers. In his blog, Richard Edelman says, "This is 100% our responsibility and our error; not the client's." He continues: Let me reiterate our...( more )

David Schatsky | October 17, 2006, 11:01 AM
Spam Vigilantes
The New York Times yesterday had an 1,100-word article by Doreen Carvajal on The Spamhaus Project, and other anti-spam organizations that some marketers accuse of vigilante justice. The story affirms that spam (from the consumer's point of view) and e-mail deliverability (from the marketer's) remain major headaches (even though we...( more )

David Schatsky | September 01, 2006, 08:46 AM
Social Marketing vs. Social Marketing
Many people have commented on the launch of our new research area, Social Marketing, heralded by lead Jupiter analyst Emily Riley, with delight and high expectations. And a number of folks with disappointment and contempt. The latter not because of the content we have planned, but because of the name...( more )

David Card | July 30, 2006, 02:22 PM
Why the Sunday Times Is Not a Pop-Culture Must-Read, Part XXVII
Please, somebody, after you read this monstrously silly 7,000 word piece in the Times Sunday Magazine, explain to me why the story's subjects are "brands" rather than boutiques? The answer he came up with is worth paying attention to because it speaks to a significant but little-noted development in contemporary...( more )

David Card | July 13, 2006, 09:45 PM
Playing the Best Brand Game
We were playing the Harris Interactive best brand game at Jup NYC this afternoon. With a criterion like "best," it's tough to zero in on your favorite brands. I tend to be a Brand Loyalist (see ancient history Jup research). I find what I like; I stick to it; I'd...( more )

David Card | June 27, 2006, 10:22 AM
Too-Easy Target
Editors-in-chief who confuse logarithm with algorithm ought to be extra-cautious when commenting on digital marketing. So, alas, advertisers are once more discovering there are no silver bullets. One thing that's always been true, though, is that good advertising is created by people working together to understand the elusive consumer, and...( more )

David Card | June 27, 2006, 09:13 AM
Texting Hipster Millennials Use Crest
According to ClickZ, Procter & Gamble's Crest is adding text messaging to its program. Crest has often been an early adpoter of digital marketing techniques. You can post the results of your Irresistibility IQ test on your MySpace page. But do you leave your cell phone on during a date?...( more )

David Daniels | May 04, 2006, 11:35 AM
Why "do not spam" lists are a bad idea
Despite the urging of the FTC to Congress that a "do not email list" would be a bad idea, several states have gone ahead with e-mail registries, while others have championed similar lists as a solution to the spam wars. Last night news surfaced that hackers compromised one such list,...( more )

Nate Elliott | March 21, 2006, 12:10 PM
Adidas Marketing Fun
I really like adidas, I really like cool marketing tricks, and most of all I really like wandering into strange basements in Chinatown... so I love this. I wish I was going to be in New York in the next ten days so I could see it myself. (And buy...( more )

David Daniels | March 03, 2006, 05:05 PM
From Goodmail to Goodwill: AOL Satisfies Not For Profit Organizations
AOL announced today that they are offering not-for-profit (NFP) organizations two new ways of meeting their needs to have email delivered to AOL. First if they abide by their policies they may qualify for AOL's Enhanced White List, but additionally AOL will pick up the tab if the NFP qualifies...( more )

David Daniels | March 01, 2006, 05:58 PM
Meet Me At These Upcoming Events
Tomorrow I will be at the Shop.org NYC Regional Retailer Meeting moderating a round table on Improving E-mail Campaign Results. Next week I start a string of appearances at the AdTech:Impact series coming up in Los Angeles, Dallas, Atlanta, Denver and Cincinnati. There I will be presenting some research on...( more )

David Daniels | February 28, 2006, 05:00 PM
E-mail’s Strange Bedfellows
What do the Gun Owners of America and Moveon.org Civic Action have in common? They along with many other groups signed an open letter to AOL protesting Goodmail’s Certified E-mail offering. What people are missing here, even in the NY Times article this morning, is that this is not a...( more )

David Daniels | February 17, 2006, 04:27 PM
Olympic Sized Delivery Issues
Julie gets the gold for beating me to the punch in pointing out her Olympic SMS issues. I've had not only the same issue with their SMS alerts, but also their e-mail updates. Julie has been getting their e-mail, I have not – not even in my bulk folder. hmmm....( more )

David Daniels | February 14, 2006, 12:05 PM
Epsilon Interactive’s Valentine, The Winner of This Week’s ESP Acquisition Is...
Epsilon and DoubleClick E-mail Solutions. In what seems to have become a weekly occurrence, the further consolidation of the ESP vendor space continues. Alliance Data Systems through its Epsilon business unit acquired DoubleClick’s E-mail Solutions (that is Dartmail and UnityMail) in a deal that is expected to close at approximately...( more )

David Daniels | February 10, 2006, 01:47 PM
A Week in The Life of Certified Email
The first week of the idea that we will be living with certified email is under our respective belts. While it will still be a little while before we see this operation, today caps a week of controversy much of it was to do with the manner in which AOL...( more )

David Daniels | February 07, 2006, 03:55 PM
Reversal of Fortune – Long Live The Enhanced White List
In a swirl of controversory related to phasing out their enhanced white list, AOL reversed their position from a week ago, stating that the phase out “was never carved in stone.” The confidential document embargoed until January 30th that I wrote about, titled “Taking New Steps to Make Commercial Email...( more )

David Daniels | February 07, 2006, 09:15 AM
ESP Consolidation Continues, Accucast Acquired
Premiere Global Services has acquired Accucast. This is good move for both companies. Premiere Global needed to bolster its email offering and Accucast will benefit from the broader sales and marketing resources that Premiere Global brings to the table. With both companies located in Atlanta, it should make for a...( more )

David Daniels | February 03, 2006, 04:07 PM
Responsys Acquires Inbox Marketing
In a move to bolster their services offering, Responsys acquired Inbox Marketing. This is a good move for Responsys and further solidifies the continued need for services - both strategic and tactical. With so few marketers doing targeted mailings, these types of services offerings are exactly what the market needs,...( more )

David Daniels | January 30, 2006, 10:37 AM
AOL Phases Out Enhanced Whitelist, Moves to Certified Email
Over the next five months AOL will phase out its enhanced white listing program and will shortly begin implementing Goodmail’s certified email. When the original partnership was announced in October, I speculated that this might have longer term impact on the “email value chain” impacting the way marketers implement email...( more )

David Daniels | January 28, 2006, 02:06 PM
Associations Challenge UT Registry
Six associations including the Email Sender and Provider Coalition, the American Advertising Federation, the American Association of Advertising Agencies, the Association of National Advertisers Inc., the Electronic Frontier Foundation and the Center for Democracy & Technology filed an amici curiae brief against the Utah Child Protection Registry Act. As mentioned...( more )

David Daniels | January 10, 2006, 08:43 AM
University of Texas Wins Again
Coming off their awesome Rose Bowl win, (which btw was one of the greatest football games ever played), the university won again yesterday but this time in the US Supreme Court. The court said the university was within its rights to block unsolicited e-mail coming into its system, even if...( more )

David Card | January 04, 2006, 10:14 AM
Market Research: Are Cars Offices or Escapes?
I'm not sure how to interpret the juxtaposition of these two stories in the Journal today. In one, Organic learns how to better understand its clients' customers by inventing them out of whole cloth. At the same time, Volkswagen sends a team on a year-and-a-half road trip to discover the...( more )

David Daniels | October 27, 2005, 11:11 AM
Yahoo! and AOL Adopt Pay for Placement Approach to E-mail
Yahoo! and AOL have announced adoption of Goodmail’s certified e-mail program. The Goodmail paid accreditation program is based on an authentication and a sender reputation scheme that bypasses ISP filters and is identified to the user with an icon indicating that the e-mail comes from a trusted source. Goodmail has...( more )

David Daniels | October 24, 2005, 02:55 PM
Wisconsin Lawmakers are Wasting Their Time
A new Can-SPAM bill is working its way through the Wisconsin senate and assembly. Although I have not seen it, I understand the bill is aimed at senders who conceal their identity or attempt to defraud consumers. While the Wisconsin lawmakers purportedly believe that there is no conflict with the...( more )

David Daniels | October 24, 2005, 08:25 AM
ESP Market Consolidation and Why Bicycles and Cars are Different
So far, 2005 has been the year for ESPs (email service provider) consolidation through mergers and acquisition; something we anticipated in this August 2004 report. The JL Halsey (Lyris) acquisition of EmailLabs last week was the latest transaction, and one that is somewhat unique as it is more of a...( more )

David Daniels | October 19, 2005, 11:07 PM
Slamming DMA 05 Attendees
In his closing keynote at the DMA annual, Seth Godin in a tongue and cheek manner, told the audience that “You’re spammers, each and every one of you.” He went onto rant about the irrelevant shotgun blast of marketing and advertising that consumes every marketing medium. Well, every one that...( more )

David Daniels | October 18, 2005, 09:59 PM
DMA 05 Conference
Just back from the DMA 05 event in Atlanta where I did a session on e-mail delivery authentication and reputation. The show is well attended, to the point that the long taxi lines made it seem like Comdex in the early 1990’s. A few observations from the show, - It...( more )

David Daniels | September 08, 2005, 09:42 PM
Epsilon to Acquire Bigfoot Interactive
In what looks to be a 4x on revenue deal, Alliance Data Systems' Epsilon division will acquire Bigfoot Interactive for $120 million. The Bigfoot management team will stay on board, and will have cross-division responsibilities straddling both the existing Epsilon business and the Bigfoot unit which will become Epsilon Interactive...( more )

David Schatsky | September 08, 2005, 06:14 AM
The Dark--and Light Side--of Blogs
Dave Sifry of Technorati just posted a helpful review of some of the emerging smarmy tactics that threaten to degrade the blogosphere in an attempt to profit from it, including spam blogs, fake blogs, comment and trackback spam. Meanwhile, the September 12 issue of The New Yorker has a cartoon...( more )

Barry Parr | August 29, 2005, 05:02 PM
Forget man bites dog -- newspaper gives away ads
The San Diego Union-Tribune is now offering free print classifieds to individuals who have something to sell for less than $5,000. OK, that's amazing. I have never known a newspaper publisher to just give newsprint to someone else. The story, from the Union-Tribune itself, has some nice statistics about the...( more )

David Daniels | August 17, 2005, 11:16 PM
Michigan Email Registry Postponed
The Email Service Provider Coalition (ESPC) has done a masterful job of influencing Michigan to postpone the launch of their child email registry. This state of Michigan confirmed this with us today in the following written response. Compliance with the requirements of the Protect MI Child Registry has been postponed....( more )

David Daniels | August 17, 2005, 03:17 PM
Ex AOL Employee Sentenced to 15 Months
Former AOL engineer Jason Smathers was sentenced to 15 months for stealing 92 million AOL email addresses and screen names and selling them to spammers for a measly $28k. Speaking of measly, 15 months hardly seems like a serious penalty for the theft of customer data. Forget about the 7...( more )

David Daniels | August 12, 2005, 03:36 PM
NY Law Follows CA
New York State followed California this week with a new law requiring businesses and state agencies to notify consumers when their data is exposed in a breach. NY is the first state to follow on the heels of CA law, which was the impetus for Choicepoint and others going public...( more )

David Daniels | August 10, 2005, 03:17 PM
AOL Shares The Spoils of War
You too can ride around in spammer style, cruising the streets in a hummer filled with gold bars and cash. Starting today, AOL is running a sweepstakes to give away seized spammer loot, including a Hummer H2 and $85K in cash and gold bars. While we all surely hate spam,...( more )

David Daniels | August 09, 2005, 04:28 PM
SpamKing cuts a King Sized Check
Scott Ritcher self proclaimed SpamKing (I prefer King of all Spam myself), settled with his buddies over at Microsoft today, agreeing to pay them $7 million of the nearly $19 million they pressed for two years ago. Microsoft will reinvest the settlement in their computer crimes division. In order to...( more )

David Daniels | August 09, 2005, 04:15 PM
States Over Step Their Rights
The new MI and UT Child Protection laws are reminiscent of the fall of 2003 when the oppressive CA SB186 legislation was about to go into effect. While the CA law was preempted by the federal CAN SPAM law, there doesn’t appear to be anything stopping these registries which go...( more )

David Schatsky | July 12, 2005, 10:46 AM
Camping Flat
Coleman, the venerable maker of outdoor gear like tents and the eponymous Coleman stove, is facing declining market share and a flat camping market, according to an article in the July issue of CMO Magazine. Source: National Sporting Goods Association The solution? An outfit called Innovation Focus helped the company...( more )

David Card | June 19, 2005, 10:58 PM
Tween Cool: Report from the Field
My tween niece, who lives in the New South: - Now has a pair of hot-pink Chucks - she once teased me for my sneakers, but Nike has made them mainstream cool. Sigh. - She wants an iPod with a screen - her Shuffle's cool, (she only has 40 songs),...( more )

David Card | June 04, 2005, 10:56 AM
Kaffeeklatsching
As a former San Franciscan, I always knew Peet's was better than You Know Who. Peet's continues to thrive by attracting consumers like Jenna Phillips, a Berkeley clothing designer who says she is "a total Peet's devotee." The coffee is "stronger than Starbucks's," she said, "and it's not part of...( more )

David Card | May 28, 2005, 09:50 AM
What the Teens Want, Part XXXVII
Of course, the iPod is the star of this silly, if entertaining NY Times story on teens, gadgets, and style. Aside from the Roper poll, which lines up with Jupiter's surveys (see for instance mobile and media/Internet and games and music), some of the "market research" in the story seems...( more )

David Schatsky | May 17, 2005, 09:55 AM
The Optimal Issue of Harvard Business Review
Though it's already May, my recent travels to Europe to visit JupiterResearch clients gave me some plane time to read the April issue of the Harvard Business Review. It was one of my favorite issues, chock full of great items that I highly recommend including: - Optimizing TV Ads. An...( more )

Julie Ask | April 13, 2005, 07:33 PM
Currency of iTunes and Apple
I haven't yet blogged about Apple or iTunes so here it goes ... Have you recently counted the number of times per week or per day that someone is offering you iTunes? or the chance to win an iPod device? Today alone, a friend sent me two codes from Mountain...( more )

IanFogg | April 08, 2005, 03:29 PM
Advertisers Beware, Flash Opt Outs Already Exist
Eric Peterson is right, advertisers should be careful about using cookie functionality in Flash adverts (to overcome cookie blocking) and of using other Flash tricks that make Flash adverts annoying to consumers. For select groups of consumers that use Firefox, easy on/off switches for Flash already exist, see: Flashblock and...( more )

David Card | April 07, 2005, 06:48 PM
Just How Jeevesian Is Google?
Gary says: New Google feature: Q&A. Ask a question such as "when was Lance Armstrong born?" and get an answer (1971). Seems suspiciously Jeevesian to me. Not only the notion of asking a question, but also the best-guess direct answer, as opposed to a list of places where the answer...( more )