Posts from March 06, 2008

Thomas Husson | March 06, 2008, 04:38 AM
"Human penetration"
I came across this strange expression in a Mobistar analyst presentation, mentionning that "human penetration" had reached 84% on the Belgian mobile market for 2007. This obviously refers to individual penetration (end-user owning a mobile phone) by opposition to SIM card penetration / connections. At Jupiter, we value this approach...( more )