Posts from May 19, 2008

David Card | May 19, 2008, 10:07 PM
C'mon, Steve, What Do You Really Want?
The speculation-o-meter just reached "absurd." Here's what Microsoft needs: - Critical-mass marketplace of ad buyers - Possibility to combine search marketplace, display marketplace, and direct premium ad sales, because Google can't do that - Many, many eyeballs to put its search technology and marketplace in front of - Potential critical-mass...( more )

Emily Riley | May 19, 2008, 03:42 PM
Thoughts on the Display Market During Recession
The New York Times ran a vague and contradictory article today about the display market's behavior during a recession. Particularly, how ad networks will fare. The main points were: 1. The display market is the first online ad market to be hurt during a recession. 2. The online ad market...( more )