Posts from May 20, 2008

David Card | May 20, 2008, 11:21 PM
Yahoo Microsoft Speculation: Stop the Madness
The speculation-o-meter's absurdity dial is on 11. According to SmartMoney columnist James Stewart, who should know better (Den of Thieves - good book, DisneyWar - not so much), writing in the Wall Street Journal: If Microsoft essentially buys all of Yahoo's ad business, both search and display, then it gets...( more )

Doug Williams | May 20, 2008, 10:51 PM
Put Down That Infernal Device!
I’m sitting here in my office, listening to game 1 of the Eastern Conference playoffs between my Celtics and the dreaded Pistons on the radio, and catching up on some trade press. And that reminded me that I didn’t post about a very disturbing event that happened a couple of...( more )

Julie Ask | May 20, 2008, 10:23 PM
Good Uses of SMS in Presidential Campaigns
I wrote an article for RCR last summer on how Presidential Candidates were using SMS and blogged. See posts. Overview Barack Poor Execution (post) Interestingly enough, the two candidates utlizing SMS are still in the race. (Ok, they likely also raised the most money and had the bandwidth, staff, and...( more )

Zia Daniell Wigder | May 20, 2008, 03:27 PM
Trends in international licensing
This morning I attended a panel on global licensing in advance of Licensing International Expo here in New York. The panel consisted of executives engaged in licensing, global licensing agencies and representatives from industry organizations. A handful of figures on the industry, courtesy of the show: The global licensing market...( more )

Mark Mulligan | May 20, 2008, 11:26 AM
Napster Goes MP3, Well Sort of
Napster have announced the launch of a MP3 download store. What does it mean? 1 – Napster recognize the value of DRM free downloads as a means of differentiating from Apple (whom most of the majors are still holding their MPS catalogue from) 2 – It enables Napster to sell...( more )

Julie Ask | May 20, 2008, 02:20 AM
How much personal information does it take to earn a free cell phone?
This might be the most random collection of marketing bits I've seen stuffed together in one place. I was in the 10th or 11th hour of my trip home from a rainy NYC last Friday evening when I came across this page in my magazine: "Win a cell phone every...( more )