Posts from July 18, 2008

Emily Riley | July 18, 2008, 04:22 PM
Creative targeting at its best
I just had a nice briefing with Zillow.com. In the midst of telling me about their behavioral targeting, which slices up their site based on where in the buying process someone might be, Greg Schwartz mentioned a campaign they ran for John Deere that took a slightly different tack. Based...( more )