Posts from August 01, 2008

Nate Elliott | August 01, 2008, 02:06 PM
Thoughts on the Brand Value of Paid Search
I've always been curious about how marketers use search for branding. Search is such an obviously direct response medium, but whenever we survey online advertising executives, they tell us creating brand impact is one of their top search marketing goals. I've actually spoken to marketers who admit they bid themselves...( more )