Posts from August 27, 2008

Mark Mulligan | August 27, 2008, 09:05 PM
Buy Beans Get Music
Is this for real? Nectar (the shopping rewards card) has launched a DRM free music store that allows customers to redeem points from their weekly Sainsbury shop for MP3 downloads. I feel like I should be saying what an innovative approach this is, but I can’t bring myself to do...( more )

IanFogg | August 27, 2008, 02:59 PM
Swisscom Markets a Naked DSL Fixed-Mobile Bundle
Another example of an innovative European incumbent: Swisscom has been bundling home broadband with mobile, without requiring a home phone. I suspect Cablecom's home phone + broadband + TV bundles drove Swisscom to innovate. This has created enough of a stir with their rivals to prompt a referral to the...( more )

IanFogg | August 27, 2008, 08:12 AM
Marketing The Whole Internet
I'm becoming increasingly bewildered by the UK's advertising standards rulings (e.g. on cable allowed to be described as fibre broadband). Latest is that the ASA has decided that Apple's iPhone should not be advertised as offering access to all the Internet. Interesting points: There's an implicit assumption here that the...( more )