Posts from November 18, 2008

Emily Riley | November 18, 2008, 06:57 PM
Making the web work as a reach medium
T-Mobile bought a one billion impression campaign from AOL/Platform-A last week. The impressions were spread across two days. With Platform-A delivering about 3 billion impressions per day, that's a 33 percent share of voice across their network (the biggest one out there.) I would say that officially, this ad buy...( more )

Diane Clarkson | November 18, 2008, 01:08 PM
Cheap + travel. Search.
In a report we published last month called “Traveler Behavior in a Slowing Economy”, we discussed how the current economic environment is forcing travelers to reduce their travel frequency and spending. We found that 33% of people who took a leisure trip in the summer say they will be more...( more )

David Card | November 18, 2008, 11:46 AM
Saving Yahoo
What Yahoo's new ceo will have to do. Jupiter report forthcoming....( more )

John Lovett | November 18, 2008, 10:42 AM
Web Analytics Afloat, Despite the Falling Economic Tide
Read the papers, check the blogosphere or talk to your peers; the economy is great fodder for discussion these days. There’s a fabulous thread at Web Analytics Demystified that rebukes the notion that Web Analytics technology is recession proof. Most commenter’s agree and there is compelling evidence to indicate that...( more )